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SEO: 5 Tips to Convert Visitors to Buyers | Practical Ecommerce

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Organic search traffic converts to revenue, on average, roughly 3 percent of the time, according to the studies I’ve seen, although the top converting sites reach 10 percent or more. …

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Optimizing an SEO Agency – Interview with Corey Northcutt

SEOlium: Corey, you started as a systems architect, built and sold a web host, and now you’re an SEO Agency owner. Can you describe your career so far and what made you settle in the SEO realm? Corey Northcutt: One horrific accident after another! Really though, I never could have predicted this path if I …

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How Does Latent Semantic Indexing Affect SEO

In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.comdefines LSI as an “algorithm used by search engines to determine what a page is about …

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Five excellent tips to optimize SEO for Bing – not Google

30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of voice-assisted searches. The five effective and easy-to-follow Bing SEO tips below will help you rank for the secondary search engine …

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SEO vs. PPC – Which Strategy is Right for Your Business

When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO and PPC marketing. Now, when it comes to SEO vs. PPC, website owners often struggle with choosing the right strategy. The general opinion is that PPC costs money but brings …

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How to Create an Editorial Calendar that Balances Your Creative Passion with SEO

Editorial calendars are tantamount to creating successful blog content. Here are four steps to planning a successful content calendar. Key Takeaways Plan a few weeks at a time to help you stay ahead of schedule. Use your preferred calendar tool, whether that’s a spreadsheet, calendar app or paper planner. Do keyword research and plan seasonal …

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Google Keynote Pubcon Pro Virtual 2020: SEO and Diversity – Search Engine Journal

Google’s John Mueller at his session at PubCon Virtual 2020 offered his thoughts on where SEO is or should be going for the future, beginning with diversity in SEO hiring practices. On Diversity in SEO John Mueller’s first point was encouragement for more diversity. It didn’t really emphasize race but rather just diversity in general. …

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Local SEO Workflows to Grow Your Business in Google – Search Engine Journal

IN PARTNERSHIP WITH Want to learn how to keep returning customers engaged and convert new customers through your Google My Business listing? Register now for the next sponsored Search Engine Journal webinar. Ross Tavendale, Managing Director at Type A Media, will walk you through some simple workflows that small business owners can start doing today. …

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Michal Suski: Write SEO Content That Ranks – Lion Zeal

In this episode, I’m joined by Michał Suski from Surfer to discuss OnPage SEO, content optimisation, and how Surfer helps with this. There’s also a sneak peek of a brand new feature Surfer are working on to instantly map out an entire content plan based on a single keyword. Enter a keyword like “best mattress …

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