With more and more businesses opening up again after the trials and tribulations of the COVID-19 pandemic, content optimisation has possibly never been more important. Online platforms are a vital stop on the path to supercharging engagement online. Content is key.
In order to effectively compete in the online world, businesses need to focus on content optimisation. As brands, we need to ensure that our content is written in such a way that it engages our target personas. Of course, in order to engage them, our content needs to reach them in the first place.
This is where SEO – as well as social media marketing – come into play. By embellishing our content with the right keywords, tags, titles, links and images, we are able to pave a clear path which can help to lead our target customers directly to us. Think of it as a network of roads with crystal clear signs. With the correct signage in place, it’s so much simpler to find your final destination.
Effectively distributed and optimised content assists with creating a direct line to our “hand-raisers” — in other words the customers who are actively searching for our products, services as well as content already.
What is SEO Content?
In order to comprehend what SEO content means, it’s quite useful to look at the phrase in two parts:
So, if taken as a whole, SEO content is any type of content which is created in order to increase search engine rankings and so traffic to your website.
Search engines show their organic search results according to the significance and authority of a web page. Relevance is determined by how frequently you make use of specific keywords as well as phrases within the content of a web page. Authority is defined by the number of trustworthy backlinks which point to that page.
In order to make your content more SEO-friendly, your content needs to be organised logically, contain relevant keywords as well as be written with your audience in mind.
