emarketplace

Getting a stranger to give their credit card information online is hard. Marketers don’t have it easy. But do you know what makes it so? Customer reviews. Customer reviews make your products more believable, more “real,” if you will. Your copy won’t have to do the heavy lifting alone; reviews are proven to make it easier […]

As the world’s largest retailer, Amazon is an important place for any company to rank, but it can be hard to know how to get there. Especially when you have so many other aspects of your business that need attention. Fortunately, there are a few things you can do to increase your odds of ranking

Selling products that have no visual representation can be tricky. On the one hand, online movie renting and selling offers the convenience of obtaining audiovisual products from the comfort of the customers’ houses. On the other hand, it means operating in a highly competitive niche. So if you are just thinking of launching an online

In response to the pandemic, retail businesses across the globe were forced to pivot to online selling which has now morphed into a must-have feature for any competitive retail store, according to Manchester-based logistics leader, Caribou.  In fact, it is predicted that there will be over eCommerce shoppers by the end of 2021. Since eCommerce

In this post, we’ll go over the most up-to-date timeless eCommerce strategies to help you maintain your online business relevant and function effectively. 1- Avoid hidden costs Small companies are more likely to struggle to sell when customers see one price on the front end and then a significantly higher one at checkout owing to

Whether you’ve been running an online store for three months or three years, it’s a never-ending battle to get more sales. Today’s e-commerce landscape is more competitive than ever, playing a crucial role in whether or not businesses succeed. Digitally marketing products, services and having an online store is non-negotiable for every business entity today.

Once you decide to sell on Amazon, prepare to get your hands busy every day. Many tasks are required at every step of the way—from planning and launching your store to maintaining smooth operations. The continuous work will motivate you to creatively and objectively think of ways to succeed on the platform. Let us help

As any eCommerce SEO manager knows, technical Search Engine Optimization (SEO) is ever evolving. The best practices we lived by 5 years ago might not be relevant today, and in some cases, may actually become detrimental to a website’s rankings and organic traffic. The opposite is also true. The “J” word (Javascript) has been flogged

For some, September marks the beginning of pumpkin spice and decorating for autumn or Halloween. For brands and advertisers, it’s the commencement of Cyber Week and holiday preparation. While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies.

Greetings from Echidna! Your team has likely been preparing to welcome a queue of customers to your virtual storefront come November 26th. This month our newsletter is sharing critical areas to focus on for a successful online holiday shopping season + helping brands create a foundation for digital growth and opportunity when we ring in