The success of internet marketing and getting your small business found online depends heavily on search engine optimization. SEO refers to the techniques and procedures used in building a website and its content in such a way that it appears among the top rankings of a search engine, most preferably on Google and Bing. The higher the ranking, the more visitors the website will attract and, as a result, these visits will increase your lead potential for sales. But how do you achieve this? Looking at what your competitors are ranking for is a good place to start, as well as, paying attention to the information your existing client base is seeking out. Don’t worry you’re not the first to questions this, and there are a bunch of SEO audit tools available online to help you through the process.
As we’ve all experienced, there are many pages that appear upon searching but in reality, few users ever go past the first (maybe second) search results page. The focus of SEO is to make your content appear on the top page of search and maintain that top position. In order to make this possible, there are tools that exist to make your job a bit easier when it comes to SEO. Many of these tools are also free of cost. Here we take a look at the top ten free SEO audit tools:
1. Screaming Frog SEO Spider
SEO Spider might seem a little too much at the beginning, but you can trust this program with your eyes closed to lead you to the right path. Unlike various others audit tools, this one is not accessed through a website, rather it is a program that has to be installed first. Once installed, it works in the same way search engines score and rank pages. This tool is very handy especially when working on a professional level and on a large scale project. The initial version of the program lasts up to 500 pages, but can be increased with a paid version.
What SEO Spider basically does is gather data from a website, find the basic SEO elements, and arrange them for logical navigation.
2. Web CEO Technical Website Quality Audit
Web CEO is an excellent tool for SEO newbies and professionals can equally enjoy its advantages. Web CEO makes it easier for the SEO marketers to manage the profile of their website and also manage a number of projects in a time efficiently. The functions of Web CEO are numerous, ranging from link building and generating keywords, to reporting features and competitive analysis. A unique feature of this tool is that it can be accessed from anywhere and anytime. Moreover, it also allows SEO marketers to use its social media tracking tool for social media optimization. Quite honestly, the number of features this technical audit tool offers is just too many to count.
3. Yoast SEO for WordPress Plugin
Hands down one of our favorite SEO tools, Yoast helps you optimize your page content through real-time page analysis functionality. It enables you to efficiently optimize images, titles, meta descriptions, social cards, and more.
4. Varvy’s SEO Overview Tool
Another free SEO audit tool, Varvy’s, helps businesses get insight about their webpage’s domain strength, links, scores, mentions, social counts, page speed and various other features. So, if there is anything that needs improvement, the business gets to know about it in advance which allows it to hone the web pages to perfection.
One would think that such a plethora of information would take time to generate; well they couldn’t be more wrong as it takes only a minute for Varvy’s to present detailed information on the page indicating all the right things and the things that are wrong with the page. With this tool, the SEO specialist doesn’t have to spend hours wondering what is wrong with the page.
5. Google Analytics
Google Analytics is an excellent audit tool with various features, one of which helps in knowing which pages on your website get the most clicks and impressions and which ones get the least, providing a chance to improve the latter while learning from the former.
6. Lipperhey
This free SEO audit tool helps the business to build a website after proper analysis in terms of technicality and SEO aspects. Any problem is picked up by Lipperhey along with suggestions of ways to improve conversion rate.
7. DareBoost
If you want to test your website’s speed and quality for free then there is no better tool than DareBoost. After using this, good speed and better quality of the web pages is guaranteed which will subsequently lead to better ranking. More features of this tool can be unlocked with a paid version.
8. Domain Hunter Plus
As the name suggests, this tool hunts the domain for any broken links along with determining if the domain for registration is available so that any link related issue can be solved within seconds.
9. Term Explorer
Keywords play a huge part in search engine optimization; in fact, right selection of keywords can make a world of difference and can instantly get a website to higher rankings. Term Explorer is one of the best keyword research tools as it presents a number of options and helps in expanding keywords with proper research, keeping in mind the competitiveness of the business. And all this awesomeness comes completely free of cost.
10. UpCity Free SEO Report Card
This free SEO audit tool generates a report on a website and lists all its findings in the form of numerical scores based of the following:
Whether or not you are a SEO newbie, content marketing consultant or SEO expert, taking advantage of free SEO audit tools can save you time and make your job a lot easier. With these tools, getting a ranking on top is within reach, absolutely free of cost!
What SEO tools have you recently tried out for your small business? Don’t have the time but know you need it? Contact us today for a free SEO audit.
