A common goal with SEO is to get to the “top” of search results relevant to what you have to offer. If this is your main priority for 2021, it’s certainly an achievable goal. The experts at Saba SEO, a leading San Diego SEO company you can rely on for exceptional digital marketing expertise, offer some tips to keep in mind as you work toward using the power of SEO to get you to the top this year.
Pay Attention to Search Intent
If you didn’t do so last year, make 2021 the year you focus more on search intent. This is an increasingly important SEO factor that plays a role in how well webpages rank. One way to do this is to use tools like Answer the Public to find out what questions searchers are asking in relation to your business or brand.
Target Existing & Past Customers
Mix things up SEO-wise with remarketing campaigns to entice people who have interacted with your site or social pages before. Further round out your SEO strategy in 2021 by remembering your existing customers as well. You might do this with:
• Targeted social media ads
• Segmented emails specific to current and existing customer interests
• Landing pages aimed at returning customers
Create a Good User Experience
Google has confirmed Web Vitals will be a ranking factor in 2021. It’s an algorithm that’s all about page experience, which is essentially an extension of user experience (UX). What it means for ranking on top in 2021 is a need to be diligent about:
• Mobile friendliness
• Page speed and other technical SEO factors
• HTTPS security and other safety features
One other way to get on top with SEO in 2021 is to be mindful of your stats. Tools such as Google Analytics and Google Search Console can be used for this purpose. Lastly, SEMrush, WooRank, and similar tools can come in handy for times when you’ll need to do an SEO audit if you have any unexpected ranking issues as you move forward with your SEO efforts this year.
If you’re looking for ways to enhance your online marketing strategy and boost your rank, try these tips for your SEO. San Diego businesses and companies from all over the world rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today at 858-277-1717.