This is the third article in my series on analyzing Shopify themes. The first article used Google’s PageSpeed Insights tool to rank page speed. The second updated those speeds using Google’s new Core Web Vitals metrics as measured by Lighthouse, the open-source tool from Google. This post addresses the search-engine-optimization capabilities of every Shopify theme, …

Google Lighthouse SEO Scores of Every Shopify Theme | Practical Ecommerce Read More »

To make sure you’re taking advantage of all the tools at your disposal to reach your content marketing goals, download your free content strategy checklist:

One of Google’s top search results implies that the Google search finds you to be an important, valuable, and legitimate source of knowledge/information and recommends you to other operating websites. SEO helps to build your site’s supremacy through different approaches such as obtaining backlinks from other mainstream websites in your industry, refining on-page content, detecting …

Search Engine Optimization to Rank on the First Page of Search Results Read More »

Just like your sailboat’s not going anywhere fast without a sail, your content isn’t going to help you reach your goals if people can’t find it. And finding it might be harder than you think. There are nearly 80,000 Google searches per second, so breaking through the noise can seem impossible. Only 9% of content actually …

Content Creation Guide: How to Effectively Think of SEO at Every Stage Read More »

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Ranking at the top of search engine results pages is the endgame for many marketers who are employing SEO strategies. A big reason for this is that on the first page of search results, the first five organic results account for nearly 70% of clicks. That’s huge. One of the best ways to position your site to …

How to Improve Your SEO Through Smart Link Building Read More »

Have you been on vacation or simply too busy to follow happenings in the world of SEO? Take a three-minute break to find out what SEO enthusiasts discussed the most last week. WordPress SEO Plugins to Disable Core XML Sitemaps Recently, WordPress announced that within a cooperation plan with Google, it will include an XML …

SEO News: WordPress SEO Plugins to Disable Core XML Sitemaps Read More »

Photo Credit: Comparably Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales. After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting enterprise where he introduced the concept of narrow or sliver casting …

#39: Serial Entrepreneur and Expert Salesman, Joshua Dirks, on Pioneering Social Media Marketing and Living in the Future (Part 1) Read More »

There are a few ways to build modern applications, two of the most common applications include single-page applications and server-rendered applications. Single-page applications can be pretty useful for applications that will require better performance. Although Google has made some updates on how their crawler processes single-page applications, we still have a lack of SEO results. …

How Next.js can help improve SEO Read More »

Google Trends began as a tool for bloggers and other curious folks to see what searches were, well, trending on Google in 2006. In the years since, its capabilities have expanded widely.  Now, Google Trends has become a tool that most savvy marketers keep in their back pocket. It offers a variety of new, fun, …

How to use Google Trends to Raise Your SEO and More Read More »