For many people, this will involve advertising on Facebook and Instagram where you can maximize your reach and increase brand awareness. To solve this problem, Facebook shared some new ad copy tips and even provided formulas that you can use to create ads, which will help guide you through the process of creating Facebook ads.

Give brand voice

Facebook recommends that marketers personalize their brand voice so that they fit both their business goals and target audience.

Many brands have already achieved social success by adoption specific personas, and Facebook suggests that this may be the key and ensuring consistency of tone.

Create packaging brand

Facebook also pointed out that your brand packaging and also branding is important. “This can help enhance the customer experience and make the packaging look like a gift, especially during the holiday season. Personalization can be as simple as adding a handwritten note or anything that show how you care about your customers.

These small additional features as well as professional logos and a unified color palette can add an extra level of professionalism to your business and related promotions.

Say it with words

What makes your product unique and what benefits will your customers get?

These are the key questions that Facebook recommends advertisers want to respond to in their copy in order to emphasize your key brand and product information and focus on these important elements that influence decision-making.

Now it is your turn to give these tips a try. Get started posting your brand to social media.