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There are over 420 billion active users on social media platforms and each user spends around 2 hours on these platforms. This is a great opportunity for businesses and marketers to target these users according to their behaviour.
To check the user behaviour and engagement over your social content, you need some tools.
Here are the top 9 tools to measure social media engagement for your content:
1- Sprout Social – Complete Social Media Engagement Analytics Platform
Sprout Social is a popular social media management tool for businesses. It is trusted by over 25,000 brands of all sizes like Shopify, Columbia, Havas, IHG, and Unicef. Sprout Social helps users to create, publish, and analyze user engagement of social media content.
Sprout Social offers three pricing plans:
2- BuzzSumo – Social Competition Analysis Tool
With a database of over 5 million articles engagement data with the past 5 years of performance data, BuzzSumo is one of the best tools to measure social media engagement of your content. Every day, thousands of marketers and organizations like Expedia, HubSpot, BuzzFeed, Digitas, and Ogilvy use BuzzSumo for monitoring social media engagement.
BuzzSumo offers three pricing plans:
3- Buffer – All in One Social Media Management Tool
Buffer is an all-in-one social media tool that offers various tools for creating, publishing, scheduling, and monitoring your social content with ease. Because of the great features of Buffer, it is trusted by over 75,000 companies.
Buffer offers two pricing plans:
4- HootSuite – Social Media Marketing With Social Listening
With the ability to analyze social media results in a 360-degree view, HootSuite secures its place in the list of tools that measures social media engagement. Employees from “Fortune 1000” companies like Marketo, SXSW, and Melia Hotels use HootSuite for their social media marketing.
Top Features
HootSuite offers three pricing plans:
5- Keyhole – Social Brand Reputation and Monitoring Tool Powered by AI
Well-known brands like Google, Loreal, BBC News, McCANN, and Omnicom MediaGroup use Keyhole for social listing, campaign tracking, and influencer marketing. You can check various social media analytics metrics like followers count, the number of posts, comments, and likes using this social media engagement tool.
Keyhole offers two pricing plans:
6- Zoho Social – Easy to Use Social Brand Monitoring Software
Do all your social-related tasks like publishing, scheduling, monitoring, and analysing posts in one place using Zoho Social. It allows you to check how the audience is interacting and engaging with your content. It supports major social media channels like Facebook, Twitter, Instagram, and LinkedIn.
Zoho Social offers two pricing plans:
7- Sendible – Robust Social Media Analytics For Agencies
Sendible is trusted by over 20,000 agencies including NHS24, Expedia, and Texas A&M University. It offers advanced features like post preview, bulk scheduling, custom reports, content library, and content suggestions to help you manage your social media profiles in one place.
Sendible offers four pricing plans:
8- Socialbakers – Complete Social Media Measurement Including Sentiment Analysis
Socialbakers is an under-estimated social media monitoring and tracking platform with great abilities to perform analysis of your social content. That’s the reason why Socialbakers is used by some well-known and leading brands like Vodafone, National Geography, Sony, Nestle, and Airbus.
Socialbakers pricing plans start from $200 per month for up to 10 profiles and go up to $400 per month for up to 20 profiles. In these plans, you get advanced analytic and one-click reporting.
9- Later – Complete Social Media Engagement Monitoring and Optimization
Later is one of the best Instagram marketing platforms that help marketers plan, publish, schedule, and track Instagram posts. Later offers various features like drag and drop visual content planner and user-generated content. You can even add links in posts using “linkin.bio”.
Top Features
Later offers four pricing plans:
Conclusion
Analysing the interaction of the audience with your social media content is very essential for better campaign optimization. To check user engagement of various social media platforms like Facebook, Twitter, LinkedIn, and Instagram, you can use any of the above social engagement platforms. All tools offer great features in your budget. Which software do you like the most? Please let me know in the comments below.
