32 Social Media Marketing Tools That Will Give You an Unfair Advantage

Are you ready to level up your social game? If you want your social media marketing to be effective, you’ll need to invest in the right tools for the job. Tools that help you manage and optimize your posts.

Well, guess what.

Today’s your lucky day. We’re sharing 32 awesome tools that’ll transform your social media marketing skills.

Is Social Media Marketing That Important?

Absolutely! It’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without having to pay for it.

However, when it comes time to scale your social media campaigns, you need something extra. You simply can’t dominate social media without some important marketing tools in your arsenal.

Good social media tools help you find more content to share. Use them to schedule posts at the perfect time, as well as measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.

Ready to find out which social media marketing tools are best for your business? Let’s dive right in.

Table of Contents (Quick Links)

Lead Generation Tools

Buyer Persona Tools

Security Tools

Analytical Tools
Agora Pulse
Twitter Analytics
Facebook Analytics

Content Creation Tools

Graphics Tools

Monitoring and Sharing Tools
Sprout Social

Content Curation Tools

News Filtering Tools

Other Tools

Lead Generation Tools

1. OptinMonster

OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.

The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.

That way, you can bring the optins to your leads. Not the other way around.

2. Audiense

Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.

3. Tweepi

Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.

Buyer Persona Tools

4. Socedo

Socedo automatically discovers the people on social media who fit your buyer persona. They do this by looking at real-time social behavior then categorizing individuals based on that data. Once you have your audience, you can divide followers into multiple segments. That way, you can make sure only the relevant segments get your content and promotions.

5. Socialbakers

Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.

This information is valuable when monetizing your campaigns. You can use it to budget more effectively, while also boosting customer acquisition, retention, and growth.

Security Tools

6. ZeroFOX

ZeroFOX is a security tool that works with all popular social media platforms, as well as Slack, Google Play, and Apple’s App Store. It identifies and protects brands against hackers looking to take control of social media accounts.

But that’s not all. The platform also works to protect its clients’ social media reputations. They do this by removing offensive and intentionally disruptive content, eliminating impersonation profiles, and protecting followers against scammers. Think of ZeroFOX as a massive public relations tool that also has security features.

7. LastPass

LastPass isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. We’re talking passwords with upper and lowercase letters, numbers, punctuation, and other random characters.

You unlock LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site.

The benefit of using LastPass is that you only have to keep up with one password, the LastPass one. Meanwhile, you can create multiple strong passwords for all your social media sites.

Analytical Tools

8. Followerwonk

Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience. It does this by suggesting people for you to follow, ultimately helping you grow your base. If Twitter is part of your social media marketing campaign, this tool is a must-have.

9. Agora Pulse

Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. Want to give it a try? Take advantage of their free trial and see how you like it.

10. CrowdBooster

CrowdBooster delivers real-time data that you can access quickly. You can create reports measuring your key performance metrics, and even export them via graphs and tables. This information helps you adapt to your audience more effectively. It gives you suggestions for who to engage and how you can improve content.

11. Twitter Analytics

Twitter Analytics is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics’ reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly.

12. Facebook Analytics

Overall, Facebook Analytics works the same way as Twitter’s analytics tool. It looks at your content and how readers have interacted with it. Pretty simple stuff, right?

Yes and no. While both platforms serve the same purpose, Facebook’s reports are much more comprehensive than Twitter’s. Facebook Analytics doesn’t just show you how many people interacted with your content. It shows you who interacted with it and where.

Of course, this shouldn’t come as that big of a surprise. Facebook has more features than Twitter. Naturally, there’s more information to track.

And if you run a Facebook group, don’t forget to check that analytics data as well.

13. Analisa.io

Ready to growth hack your marketing campaign on Instagram? You can with Analisa.io.

Analisa.io gives you a range of marketing tools for monitoring profiles and hashtags. You can use it to:

  • Snoop on your competitors.
  • Monitor campaign performance.
  • Tweak profile engagement.
  • Connect with influencers.

Ready for the good news? Analisa.io’s basic campaign research tools are 100% free. Not bad, considering they offer more data than Instagram’s own marketing tool, Insights.

Of course, there’s also a premium subscription starting at $59.35 a month. It gives you even more tools for connecting with influencers and researching markets. It’s great for serious brands that want to overhaul their Instagram strategy.

Content Creation Tools

14. BuzzSumo

BuzzSumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories.

Want to see how content goes viral? BuzzSumo also gives you a list of influencers who share keyword-related content. Use this to research ideas for your content marketing campaign and to connect with top influencers in your industry.

Recommended Resource: Do social media shares count the same as backlinks? Google says no, but are they telling the whole story? Find out the truth in our guide to Social Media and SEO: Do Social Shares Really Matter for Ranking?

15. Tagboard

Tagboard is a listening tool for researching social media content. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic is discussed online. It’s an advanced way to monitor things like brand and product mentions, and how they relate to your marketing strategy. Moreover, you can use it for ideas when coming up with engaging content, especially as trends develop.

16. Tailwind

Tailwind is a tool for creating content on Pinterest and Instagram. Use it with Pinterest to pin to multiple boards at once, bulk upload, and schedule posts. It comes with a drag-and-drop calendar that makes scheduling content easier than ever.

If you want to give it a spin, you can try it out for free.

Graphics Tools

17. Visage

Every social media campaign needs optimized images. Visage is a tool that helps companies design social media graphics that are perfectly optimized for each platform. Visage’s graphics templates make it easy to manage your brand’s style and tone. That way, you can ensure consistency across all social platforms. And the editable designs allow you to collaborate with your team to update and remix graphics, with restrictions set by role.

18. Canva

Add Canva to the list of awesome free social media tools every marketer needs. It lets you create stunning images for your campaigns. Use it to jazz up your content so that more people like and share your posts.

Best of all, you don’t have to be a graphic designer to use Canva. It comes with loads of ready-made templates and cool graphics you can use. This means you can create an attention-grabbing featured photo in minutes.

Looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, and it only costs $12.95 a month.

19. Animoto

awesome social media tools - animoto
Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch.

Monitor and Sharing Tools

20. Sprout Social

Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access which makes it easy for managers to coordinate and delegate tasks to team members.

Sprout Social also comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening tool. All of this is helpful for optimizing content and understanding how different demographics interact on social media.

21. SocialOomph

When you first look at SocialOomph, it may seem simpler than some of the other apps on this list. But its SocialOomph’s functionality that makes it a keeper. That’s because SocialOomph makes it easy to upload multiple posts at once, then schedule when each post gets published. You have full control over when and where your content goes live, and you can even manage multiple platforms at once.

But wait, there’s more. SocialOomph also offers intuitive follower analysis features and tools for improving audience engagement. Not too shabby, right?

22. Brand24

Brand24 gives you insight into what people are saying online about your brand. With this tool, you have instant access to mentions of your brand anywhere on the web, including on social media and popular publishers. You can also identify the people with the most social influence, and segment your mentions by positive, negative, or neutral mentions.

Content Curation Tools

23. Buffer

The Buffer social media marketing tool is one of the most recognized tools in the industry. With it, you can schedule any type of post across any platform you want. You can even choose when to automate posts, such as “every day” or “weekdays.” Even better, you can use its follow-up tool to evaluate past posts, seeing which were most effective and why.

24. MeetEdgar

MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category and schedule your content. After that, Edgar goes through your queue and uploads content from each category. Once it’s gone through all your scheduled posts, it’ll start recycling older updates.

25. Hootsuite

Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on a number of different social platforms. Its analytics tool lets you measure content engagement, so you understand how your campaign is performing.

Popular for its free social media tools, Hootsuite also has a relatively inexpensive paid option for businesses.


Did you know you can use one of the best social media marketing tools, free of charge?

We’re completely serious. It’s called IFTTT.

Funny name, but IFTTT is actually an acronym that stands for “if this, then that”. With it, you can combine different tools together to create individual “recipes,” or sets of instructions. For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to navigate at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.

27. Oktopost

Oktopost is a social media management tool designed for B2B companies. It allows you to schedule your content and measure its effectiveness. Oktopost is also useful for curating content that is important for your business. And if you collaborate with a lot of people, it can help make things run smoothly. That’s because Oktopost comes with tools for managing large social media teams.

28. Everypost

Everypost makes it easy to curate content all from one place. It does this by pulling together relevant multimedia from YouTube, Instagram, Flickr, RSS feeds, and more. Then, you can schedule your posts and customize them for the audience on each social platforms. That way, you maximize the effectiveness of each and every post.

29. SocialFlow

SocialFlow allows you to schedule your posts based on when your audience is active and engaging in real-time. All you have to do is upload your content to the queue. From there, SocialFlow uses real-time data it collects to determine which posts to publish and when. It really takes all the guesswork out of social media.

News Filtering Tools

30. Feedly

Feedly is best known as a content discovery tool like BuzzSumo, but it works a bit differently. It’s a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can browse at your leisure.

It won’t offer the same in-depth metrics that BuzzSumo does, but it gives you ample reading material. That way, you never run out of things to post about on your social profiles.

Other Tools

31. Bitly

Bitly allows you to shorten any URL so that it fits nicely across your social media channels. These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.

32. Influential

Want to jump on the influencer marketing train but don’t know how to begin? No worries, Influential‘s got you covered.

Influential is a smart matchmaking platform that connects businesses with influencers across major social media outlets. Ready for the cool part? It’s powered by Watson, IBM’s powerful artificial intelligence (AI) software.

Influential uses AI to research your social media profile from top to bottom. It looks at who’s engaging with your content and how they’re engaging. The more Influential researches you and your followers, the more it learns about your target audiences. This information is then used to pair you with influencers who match well with your brand.


These 32 social media marketing tools will help you take your results to the next level.

Before we wrap this post up, there is one important thing to note: Social media marketing is only the first step in an effective sales process.

Once the user visits your website, you need to convert them into a subscriber or customer before they leave.

This can be a challenging process because over 70% of people who leave your website never return!

That’s where OptinMonster can help. How? By converting abandoning visitors into subscribers and customers. Want to learn more? Check out OptinMonster today and see how we can help you improve the sales journey from start to finish. 🙌

The post 32 Social Media Marketing Tools That Will Give You an Unfair Advantage appeared first on OptinMonster.

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