Last week I wrote an entire blog post about the importance of SEO in business and whether or not businesses should be focusing on SEO. You should definitely check it out if you haven’t but, if you’re short on time then the quick recap is: Yes! Every business that has a website should be focusing on optimizing their sites for search engines.
As a web designer, this puts you in a unique position. You’re designing and building the website which means you have power over a search engine’s first impression of a website. If you don’t understand how monumental that is then I really recommend you read last week’s blog post about the importance of SEO.
Improving web design with SEO
Design Faster Websites
When you as a web designer start learning more about SEO you’ll see that site speed is a huge factor when it comes to Google ranking websites for specific keyword searches. A designer who understands SEO will follow a certain set of rules and strategies to improve site speed and ensure each of their client’s websites load faster.
Web designers that understand SEO: Design websites that are super speedy.
Design More Visually Appealing Websites
Designers that learn and understand SEO as it relates to web design also know that the user experience is another huge factor that Google takes into consideration when ranking websites for specific keyword searches. A website that isn’t visually pleasing and that doesn’t meet the user’s expectations, won’t rank high in search results.
Web designers that understand SEO: Design websites that make visitors want to engage and return.
