Social Media Marketing: EVA Air Celebrates Being Most Loved Airline
Posted at 13:59h in Facebook, IHDigital, Social media by Hanna Salta
With the help of digital marketing agency IH Digital, EVA Air took over Atrium 2 of Central World in Bangkok as they celebrated being one of the most loved airlines and promoted their three most loved destinations – Taipei, Vienna and New York. The event, which was aptly called “Most Loved Airlines, Most Loved Destinations 2018”, drew travellers eager to fly to the Taiwanese international airline’s exciting routes.
EVA Air ensured the event was all about the travelling public thanks to special activities, promotions, packages and more. Throughout the two-day event, attendees were also able to enjoy special discounts and promotions on air tickets to Taipei, Vienna or New York.
A dedicated zone per destination allowed the crowd to experience what each country has to offer as well. For the Taipei route, EVA Air created a Taiwan Food Street Zone where eventgoers could discover the various street foods Taipei is known for. At the New York Zone, a photo booth was set up to take attendees to New York and bring home a photo souvenir. Meanwhile, at the Vienna Zone, an interactive game turned up the excitement with great prizes awaiting eager attendees.
One of the highlights of the event included a chance for attendees to meet and talk with the top travel bloggers behind 1000Miles Journey from Taiwan and Travelkanuman from Vienna. Ajarn Adam also stepped up on stage and lit up the event with his stories of travelling and living in New York. It wasn’t all travel and talk though, as 2Popetorn entertained the crowd with several musical performances.
SOCIAL MEDIA MARKETING AND OFFLINE SUCCESS
For EVA Air, promoting their offline event meant capitalizing on their strong social media presence. Together with IH Digital, promotion kicked off three weeks prior to the event. Through an event post featuring a celebrity silhouette, EVA Air was able to grab attention, pique interest and generate buzz for their event. The social media strategy included a carousel post which drove traffic to EVA Air’s event blog and a photo post which encouraged shares in exchange for a surprise gift from EVA Air. On the day of the event, EVA Air continued its Facebook updates to keep fans engaged and to further drive foot traffic to the event. The social media efforts also did not wrap up once the event did. EVA Air capped off their social media marketing strategy by announcing the winners to several Facebook wall contests a few days after the event.
Whether your event is offline or online, integrating social media into your event is crucial. Doing this not only gets the word out but engages the audience’s attention as well. Let IH Digital, a digital marketing agency in Malaysia, help your brand create a seamless content strategy to promote your events online through unique, quality content. Get in touch with us today to learn more about how our services can boost your social media campaigns!
