SEO is a very important tool so that you are always at the top of search engine results. So, it is very likely that you have heard of these three letters.
But do you know exactly what SEO is and what is it for? If the answer is no, you don’t have to worry! Just keep reading this post to know everything you need about this important tool.
As we already said, SEO optimizes web pages for organic searches. In order for it to do this, it is possible to write texts that have a fluid and pleasant reading or even create custom URLs.
Simply put, so that a page published on the internet can appear on search engines – like Google or Yahoo – it needs to be “read” beforehand. Those who “read” these pages are “robots”, also known as crawlers.
Thus, SEO is nothing more than a set of optimization techniques for websites, blogs, and web pages. If you want to see your website at the top of the Google results, take help from the S4g2 marketing agency.
As you work on search engine optimization, you are bound to be bombarded with a dozen ideas and strategies. Not all of them will work for your brand. This is why you shouldn’t plan seo based on another business! To play safe, and to build a strong online presence, you need to work with the pros – S4G2 marketing agency.
Many a times, you will come across amateurs who relate SEO with a variety of theories. And, some of these theories are “myths” that need to be debunked. Now, let’s get into the heart of SEO myths that have troubled many seo experts and companies time after time.
Myth 1: Social Signals
One of the most common SEO myth focuses on social signals. Most developers claim that SEO ranking strongly depends on your social networking sites. Since early 2010, the bond between social media and SEO has being bragged. Most of these blogs claimed that Google reputed and ranked sites based on their presence in social media sites.
Fortunately, the search engine debunked these posts. In the year 2012, it revealed that social media had very little to do with the ranks. And, this changed the world for seo specialists. Soon, businesses started to long for seo companies that can truly make a difference.
Myth 2: Links Don’t matter!
For a long time, the importance of links has been under discussion. For a short span, businesses and website developers claimed that links are of very little importance. Meanwhile, reality is very different.
Backlinks from reputed websites can boost your rank by leaps and bounds. Also, it adds more value to brand credibility. Google PageRank algorithm is all about building links and using them. Backlinks play an integral role in how Google evaluates sites. Unlike images and textual content, links are challenging to game at scale.
