With the advancement in technology, digital marketers or business owners are also welcomed with some new ways to achieve their business and SEO goals.
No matter how big or small the business is, the urge to reach more and more people online and offline is always the priority of several business owners.
But when it comes to boosting your online business reach, owners most of the time find themselves a little helpless as they have no idea where to start or what to do.
Here, digital marketers come to the rescue who make things easier and goals achievable. They use several SEO tactics and tricks that turn impossible into possible.
And one of the popular tactics used by marketers is video content that is now considered as the most effective way to boost your business.
Because customers find the video content an attractive and easy way to learn more about the company and its products, marketers are coming up with new and innovative video content to widen the reach.
Video Marketing: Webomaze’s strategy
According to a report, marketers who use videos encounter a 49 percent faster growth of revenue than non-video users.
Not only this but also 64 percent of consumers purchase after watching commercial or social media videos. Such statistics also push the business owners and marketers to welcome the video content in their digital marketing strategies and the overall growth of the business.
You may be a little aware of the video marketing concept. So before we start how it is beneficial for your business growth, know what video marketing is.
What is Video Marketing?
Video Marketing is an impressive marketing technique that includes the video content which is created to achieve your business goals.
When we talk about video marketing, then the majority of people think that it is all about uploading marketing or advertising videos on YouTube.
But it is not just limited to this extent. Nowadays, social media websites such as Facebook, Instagram, Twitter, etc. are also becoming a great marketing tool to advertise your brand and spread information about your business posting video content.
If you are thinking of kicking off a video marketing campaign, then it is worth the investment. Not only this but around a 54 percent increase in brand awareness has been observed with the business following the video marketing concepts.
Tips to Boost Your Business with Video Content
Know Your Audience
The first tip on our list is knowing your audience. You should be clear with the targeted audience. If you are thinking of marketing everyone, then you will be unable to reach no one. It should target a particular strength of people related to your offered products or services. When you know your audience, then you can easily achieve one or more of your business or marketing objectives, including traffic, brand awareness, sales, and a lot more.
But when it comes to making your video effective to reach your people, marketers may find themselves in a dilemma of what to do or how to do. So here we are with a solution. Being a marketer, you should first research and know more about the choices and preferences of your targeted audience. You can easily determine this, in the following ways:
- Know what platforms customer are using to watch videos
- Know the type of language they use.
- What challenges they are facing to whom you can provide solutions.
When you know your audience very well, then you can easily come up with a perfect video marketing strategy and nail down your business goals in the best possible manner.
Focus on Video Content, Not Sales
The next tip you should always prioritize is to put your primary focus on video content instead of heightening your sales.
When your content will match the choices and preferences of your consumers and turns out into an effective solution for them, then it will undoubtedly drive the sales and help you to achieve your business goals.
If you want your video to be appreciated and watched by the consumer, then it should display a story that attracts them a lot.
Focusing only on your brand promotion and driving sales content in your videos will likely be ignored by your audience.
The best video content is the one that can connect with your audience or viewers at once. It should showcase the story that can tell the story about yourself.
This way, your customers will easily understand what products you are offering and check how it would fulfill their needs or decline the problems.
This way, you can win their hearts and come closer to your business targets. Keep in mind a few things listed below while coming up with video content:
- The video should not be-long and so short enough to tell your story.
- It should be attractive enough to hold your audience until the video duration completes.
- A concise story is an essential part of video content. Work on it.
All these points will help you to perform best in the online world and increase sales as well.
Video Optimization
Video optimization is the best practice that could bring you a step closer to your goals. Optimizing your video is essential to increase its reach so that viewers can find it easily and visit your platform to check out or buy your offered products & services.
This video optimization practice is necessary for Youtube marketing, which is considered as the second largest search engine after Google.
While optimizing your videos, you must be familiar with the current best practices for a video that you can carry forward on different platforms. Let’s take the example of Criteo, an advertising platform for the open internet. Check what they recommend for
Facebook: When it comes to the most highly used social media website, Facebook, then it recommends keeping the video short and uploading it directly to Facebook, adding a well-written caption.
YouTube: You should wait after uploading the video to refine your target audience.
Twitter: Upload short videos directly and find a balance between targeting and non-targeting option as it helps in tracking the results.
Video optimization is also necessary for SEO. Keep all the above-listed points in mind while creating and publishing your videos on different social media channels as it will help your audience to find you.
There are also a few major points that you must consider as they work best when a client searches for any related topic.
- Accomplish keyword research for the video in the same way you do for blog or article posts.
- Add keywords in the meta title and meta descriptions.
- Create a catchy and short title to attract your audience. Title should be less than 60 characters.
- Add a link to your website.
- Use several tags with different keyword variations.
- Build quality backlinks for your videos. It will be best to boost its reach.
- Use the quality and branded thumbnails.
- Optimize the video to work best on mobile devices.
Add Call-to-Action Words
Adding the words to your video content that can make your customer say yes to your offered products and services is undoubtedly a smart move.
Nothing can beat the power of call-to-action words. You must include a specific call to action words that can lead your customer to follow your brand after watching the video.
CTA (Call to Action) words are the most powerful words that tell the viewers what to do next. Without such CTA words, you can’t convince your audience to check out your products or brand or whatever you are offering. It boosts customer engagement on your website, gaining the attention of viewers in the best possible way.
CTAs words and phrases come in different forms to make a strong impact on the audience. They inspire the user to take further actions, including:
- Ask an interesting question that can boost user engagement and make them answer in the comments below.
- Give suggestions for another related video.
- Land them on your website.
- Make them subscribe to your newsletter or YouTube channel.
- Convince them to connect with you on other social media channels.
- Offer a free trial or any discount so they can take a test drive or buy it for a trial.
Analyze Your Video Performance
After putting the above-listed tips into practice, the last thing you should do is to analyze your video performance. You can use several metrics to know the success of your video:
- ER (Engagement Rate): With this metric, you can easily come to know how many interactions your video is getting.
- View Count: View count will tell you how many times the video is watched.
- Play rate: It will indicate how many unique visitors click your video play button on different platforms where your video is published.
- Social sharing: You must check how many times your video has been shared on distinct platforms, including social media channels like Facebook, Instagram, etc., and Youtube.
- Comments: Check how many comments and what kind of social comments you are getting on your published video.
Conclusion
All the above-listed tips are perfect in their way. They never fail to bring positive results to boost your business with video content. Put it all into practice today to experience the best results that you desired for.
About the author
Rio is CEO & founder of Webomaze Pty Ltd. He believes in serving the IT industry with some unique solutions with a huge variety of services like – Web Design & Development, SEO Melbourne, ECommerce Development, and so on.
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