Are you thinking of improving your business with YouTube video marketing?
I know how difficult it is to get the attention of your target audience on YouTube. The competition out there is just HUGE!
One of the most important things I learned after being on YouTube for years is the importance of valuable content. And I’m not talking about simply creating good content. The content should meet the standards of your target audience.
Aside from the content, you also have to give your target audience a reason to check out your videos. There should be a good reason for them to subscribe to your channel, right?
And that’s exactly what we’re going to talk about here.
In this blog post, I’ll take you through the best YouTube video marketing tips that will help boost your business.
YouTube Video Marketing Tips
Optimize Your Channel
If you want to boost your YouTube video marketing, you have to know why and how it’s important to optimize your channel.
First off, why do you need to optimize your channel?
Optimizing your channel means setting it up in a way that search engines, as well as users on the platform, can easily see you. You want to be seen right away. And you want your channel or videos to rank high on the platform.
And this is why you need to optimize your channel as part of your YouTube video marketing strategy. So, how do you do this?
There are many ways to do this. YouTube allows users to choose their channel color, layout, background, and profile photo. How you present your channel should be aligned with your brand and to your target audience.
I also suggest that for profile photos, make use of your company logo. This will help boost brand recognition.
It would also be helpful if you can upload a captivating trailer to your channel as part of your YouTube video marketing. The trailer plays automatically when a user visits your channel.
You can use some of your company walkthroughs. Or better yet, take them through your services. What can they get from your business? And why should they watch your videos?
Ask yourself these questions when making a video trailer for your YouTube channel.
You can also make a playlist. This will help increase your views and subscribers. The playlist acts as “categories” on your channel.
This helps users easily navigate through your videos as they are all sorted out. If you already have an existing playlist, consider re-organizing it to make it more efficient.
Create Short YouTube Video Marketing Videos
Sure, you can easily upload videos to your YouTube channel. The challenge here is to upload entertaining ones.
In order for your YouTube video marketing to be a success, your channel should contain entertaining videos. This will keep your audience interested. ‘
Keep in mind that your videos don’t have to be long. Instead, keep them short and fun! That’ll do the trick.
The ideal YouTube video length for businesses isn’t more than 3 minutes.
Here are some of the reasons why short videos work best:
If you want to engage your viewers, short videos are the way to go. This increases the chances of them watching the video until the end.
Make Informative Videos
Post High-Quality Videos
Who wants to watch low-quality videos? NO ONE!
With our technology today, high-quality videos are most preferred. And this is exactly why you have to make sure you’re producing high-quality videos for your channel.
Keep in mind that the quality of content determines the success of your YouTube video marketing.
Your high-quality videos will set the bar for your company on the platform. Also, it will draw more subscribers to your channel.
As part of your YouTube video marketing, aim for quality that will place your videos on the front page of the platform.
If you don’t have the skills to create really good quality videos, then a video production company may be something you should consider.
Create Catchy Titles
Your video titles have a significant impact on the success of your YouTube video marketing. Sure, you have your videos out there, but how do you make users click on it?
Of course, they will read first what the video is about. And this is the video title. Hence you have to make it really catchy.
When I say catchy, it means something that describes the content creatively. Not clickbait-y because users hate this! This may even put your reputation at risk.
YouTube allows 55 characters for video titles. So, you really have to let those creative juices flow. Don’t worry, the platform will automatically shorten your titles if they are too long.
It’s also a great idea to use keywords in your YouTube titles. This YouTube video marketing strategy will help boost its visibility and help with ranking on search engines.
Compose Interesting Video Descriptions
Use Engaging Video Thumbnails
Aside from making users click on your video based on its title, they will also click on it based on the thumbnail. As part of your YouTube video marketing, spend time in coming up with good thumbnails for each video that you will upload to the platform.
Your thumbnails should ideally be 1280 x 720 px. Choose a thumbnail that will look good on various devices. Remember, many users use their mobile phones to watch videos.
With that being said, you have to check the quality of your thumbnails across all devices.
Add Your Call To Action (CTA)
Don’t forget your CTA! Your YouTube video marketing will be all for nothing if you don’t point your users where to reach you.
YouTube has different types of CTAs that you can choose. Choose from overlays, end screens, and cards.
A good CTA for YouTube video marketing should invite users to like, comment, and subscribe to your channel.
In this blog post, I talked about YouTube video marketing tips. For your marketing strategies to be effective on the platform, you have to work on captivating the attention of your target audience.
For you to be able to do that, you must incorporate some useful tips. The tips are creating engaging content, optimizing your channel, and ensuring that you have high-quality videos.
It’s also important to pay attention to the details. This includes the title, thumbnails, and video description.
Make sure that you also choose a powerful CTA type here.
If you have questions about YouTube video marketing, you can leave a comment below.
If you want help marketing online, then check out our services at IM Consultant Services.