There are hundreds of tools for Amazon SEO out there. Sure, Amazon SEO is important to get your products noticed, but with so many tools available for Amazon sellers, you may not know which software is the best. And, once you decide on a software, it may be even harder to learn how it can help you with selling on Amazon.
As a seller, nobody knows your Amazon business like you do. Empowered with a keyword research tool, you can use your expert product knowledge to optimize your Amazon presence – but you have to learn how.
What is Amazon SEO?
Shoppers tend to use keyword search—instead of the browse feature—to look for products. Relevant keywords can make or break your ability to get found in a crowded market. Often, Amazon keyword research gets neglected. When launching a product, other things take priority, and ultimately this task is left incomplete.
Amazon SEO is search engine optimization to get your products seen on and off Amazon. Read our complete guide on improving discoverability.
Why is Amazon SEO the last thing sellers do?
How often does the average entrepreneur commit to finding long-tail keywords for their Amazon FBA business? Almost never. Why?
SEO research for Amazon is forgotten because it’s perceived to be hard. There are at least a million Amazon keyword combinations available, so narrowing down your list to profitable keywords can feel like an impossible task.
Luckily, there’s a better way to find the perfect keywords for your Amazon listing’s title, bullet points, and backend keywords. Use an Amazon keyword tool!
What can an Amazon SEO tool do?
An SEO tool should help you do Amazon product research, listing optimization, or keyword research. At a minimum, the tool should allow you to:
1. Uncover new keywords
2. Prioritize those keywords
3. Analyze your current keywords
1. Uncover New Keywords
The primary advantage of an SEO tool is that it will help you find good organic keywords. You can always find keywords the old fashioned way, but using a tool is far more convenient. Amazon SEO tools browse for new keywords that have high search volume.
Years ago, sellers could only rely on their best judgment and think of different ways to describe their products. Now that your competition is using data to power their keyword decisions, you can’t afford the guesswork.
Here’s a great tactic to find relevant, high volume search terms that is only possible with a tool: reverse ASIN lookup. Spy on competitors to see which search terms are driving organic sales for a particular product.
Pro Tip:
The reverse ASIN feature is available in the Seller Labs Pro web application. Simply add the ASIN you want to research into the search bar.
2. Select the Right Keywords
After you’ve identified keywords, you need to determine which are a good fit for your business. A lot goes into your potential for success on a particular keyword, like for example, relevance, search volume, and ranking tracking.
Just because a keyword is popular, doesn’t mean it will be profitable. By connecting keywords with a ranking score, search position and sales data, you are able to get a clear picture into which terms will help your products to sell better.
Pro Tip:
With a tool like Seller Labs Pro, keywords are ranked on a 1-100 score—the higher the score the better the keyword. Seller Labs Pro also allows you to see the estimated sales a keyword has generated for an ASIN in the past 30 days.
3. Analyze Current Keywords
In order to stay competitive in crowded markets, you’ll need to understand a keyword’s performance over time. You could manually track your ASIN’s position on target keywords once a day, week, or quarter, but you’ll save time with a specialized tool.
The best Amazon SEO tools will allow you to track historical keyword ranking, price, and sales rank data for your products and your competitors. This data gives you deeper insights into how a product and its search terms have performed. Knowing this information will help you make informed optimization decisions, so that your business priorities are in line with the data.
Pro Tip:
Seller Labs Pro will track any new keywords you enter to give you the big picture on its performance. You just have to click the binocular icon to track any product or keyword on Amazon.
Why Do You Need A Keyword Tool?
Simple. Your competition is getting smarter and so should you. If your competition has high-performing keywords in their listings that you don’t have, you’ll miss out on sales every time.
By tracking and incorporating keywords that drive sales into your product listings, you’ll start rise in the ranks on Amazon search.
Want better Amazon Rankings?
Not every shopper searches for a product using the same search terms. Diversifying your keywords gives your product more chances to be discovered.
Seller Labs Pro is the smartest Amazon keyword tool to help you dominate search results. If you’re interested in outranking your competitors, sign up for a free 30 days. Watch this video to find out more about how to use Scope, by Seller Labs Pro.
What Seller Labs Pro customers are saying about Scope
If it wasn’t for this service, I really highly doubt I would have had the success I’m seeing with my first product ever! Firstly, I was able to fill up all my search terms with every top performing keyword from all my competitor listings combined! Which I’m convinced is why I started out with so many organic sales from the get go with less than 10 reviews and no PPC whatsoever!
Tyram, new Amazon seller
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