Nowadays, everyone finds any type of information through search engines. Most people will find what they’re looking for in the first few pages. If your blog appears on the first page, you will get more traffic. And for it to be on the first page, you will need the help of Search Engine Optimization or SEO.

SEO is the process of making your site visible to relevant searches. Google and Bing bots go through sites and collect information to determine the order of pages appearing in searches. We have gathered the reasons you need to use SEO for your site to succeed.

1. Search Engines Bring Traffic

Did you know there are 6 websites for every person on earth? Using SEO is the guaranteed way that people will see your website, out of the million websites that are related to yours. It makes you visible to the whole world and visibility brings traffic. For SEO to pick your website to be ranked at the top, you would have to provide valuable information and offer it in a way that search engines can find easily.

2. Makes Your Site Trustable and Credible

Before Google and Bing bots rank your website, they go through millions of websites to browse keywords, signals, and other factors. They put them in an index and analyze them to come up with the order in which they appear. When searching for a term on Google, we tend to subconsciously think that the best and most relevant results are on the first page. If your blog is found in the first few pages, people will start to believe that you provide valuable content. Indeed, to be successful, the content itself has to actually be useful.

3. Enhances Your Marketing Effort

You’re probably using marketing strategies like affiliate marketing, email marketing, and social media marketing, among others. SEO works to complement those strategies. You should integrate all marketing strategies together to reach your maximum potential. When you are learning marketing, make sure that you use useful resources like websites and courses. They will help you grasp important concepts and learn the best marketing practices.

4. It’s Worth Every Penny

You pay quite a sum of money when you’re making a website. It’s a gamble, but using SEO will increase your chances of making a profit or increasing traffic. The money you pay for SEO is guaranteed to bring a great return. It’s like buying something and then selling it for 10 folds at least.

Moreover, the price of SEO isn’t fixed. You can pay as much as you want and still get good results. However, we advise you to be generous because the return is worth it.

5. You Don’t Pay for Ranking

In some marketing strategies like Google Ads, you have to pay for your rank higher. In pay per click (PPC) ads, you pay for the length and placement of your ads. If you cancel the plan, your site will no longer show up. While Google ads have their advantages, when it comes to payment, SEO wins. If your site is useful and relevant, it will appear on the first pages and rank higher without additional costs.

6. Provides Good User Experience

Good user experience is the number one factor in conversions. Conversions are the process of turning a user from a visitor to a customer, and then to a promoter. For your page to rank high, it has to provide good experiences like usability, mobile-friendliness, and site speed. If your website provides both better user experience and useful content, you can easily make your visitors promote it.

7. You Can Tell if It’s Working or Not

Two words: Google Analytics. Google Analytics is a tool used to measure the performance of your website after using SEO. With traditional marketing methods, it’s hard to be sure about the relation between the ad campaign and sales or traffic. That’s not the case with SEO. You can use Google Analytics for monitoring your traffic, referral source, conversions, and other metrics. That way, you can tell if SEO is profitable and useful to your website.

SEO is the future of blogging, content creation, and business marketing. If you search the internet, you will find many reasons why you need to start using it. One of its advantages is that it’s always evolving and adjusting itself to meet the market’s needs and thus provides the best experience for users and creators alike. If you use it and rank high, you’re guaranteed good traffic on your website. It will make users trustful of your website rather than skeptical. Eventually, a casual user surfing the internet will end up promoting your content on social media.

This article Why You Need SEO to Succeed on the Internet appeared first on Entrepreneurship In A Box by Dragan Sutevski