The need for immediate information is something Google calls micro-moments. Here’s some more information on each type of micro-moment, and how you can use it to your advantage in growing your website’s visbility on search engines. 

The “I want to know moment” occurs when someone sees something on TV (or anywhere else) that interests them. They will then turn to the internet (usually Google) to find more information on their phone.

However, avoid rehashing the same information. Providing readers with a unique take on a known subject will keep them engaged and interested in what you are doing. Now is not the time to try for a hard sell– you should instead nurture your lead and get them further down your engagement funnel.

Today, consumers use their phone as a personal shopping assistant by researching reviews and products before they make a purchase. Up to 82 percent of smartphone users will explore something while in the store, and up to 93 percent of consumers will buy something after they research a product on their phone.

Your mobile advertising game will have to be up to par when trying to make these micro-moments profitable. Using geo-tracking to provide coupons to mobile users in your local area is a great way to increase sales and consumer engagement.

When it comes to micro-moments and using them to your advantage, you have four opportunities to reach consumers. Be sure to keep the information here in mind to know what to do and how these moments can shape your user’s experience. By recognizing these important searches and opportunities, you can provide more valuable information and reach more people.