So what exactly is digital marketing and why is it important for my small business?
Let’s break down what digital marketing encompasses (it’s not just a website and it’s more than social media), why it’s important for you, and how you can implement effective digital marketing on a budget. Stay tuned.
What Is Digital Marketing?
Digital marketing probably conjures the image of websites, digital graphics, maybe display ads, and certainly Facebook and Instagram. But it’s more than a singular online platform. Digital marketing encompasses everything from YouTube videos to search engine results to SEO and building a responsive website ideal for mobile viewing. It’s blogging, online reputation management, and in-store WiFi marketing.
While this may seem overwhelming, to get started, all you need to do is identify one or two digital channels that your customers frequent. Then you can begin building targeted content on those platforms.
Why Is It Important?
According to a recent study, approximately 78% of local mobile searches resulted in an offline purchase. What does this mean? It means that your customers are searching for questions and brands online and by optimizing your online presence (and maybe investing in a Google search campaign), your business can provide an answer that leads to a purchase.
While finding brands through search is a powerful discovery tool, it’s also a powerful purchasing tool. Without strong content that boosts your SEO score or an online shop where people can purchase your products at the exact moment they’re searching for them, you’re missing out on serious sales.
Reach People At Scale
If you’re looking to expand your small business beyond what it is today, you need to expand your audience. Simply put, there’s no better place to expand than the digital space. Digital marketing isn’t running an advertisement and hoping people see it. It’s showing up in hundreds of thousands of user’s feeds multiple times per day while they’re shopping for a product or service that your business provides. Anytime you post something online, you’re reaching a global audience; an audience that’s unparalleled to any other form of advertising.
Social media is more than a fun, engaging post now-and-then. A strong social presence brings those with similar interests together. When you create posts that cultivate engagement, users will begin to view your page as a place to connect as opposed to a place with generic copy and filtered images.
Utilizing digital platforms also provides the opportunity to collect key data about your customer’s demographics and habits online and off. Thanks to platforms with analytics features such as Google and Facebook, you can understand insights such as gender, age range, education, and whether or not your customer is experiencing a major life event. Understanding who your customer is will help you curate targeted messaging that addresses their needs and presents your business as a viable solution. You can also provide recommendations about your products based on what they’ve liked, shared, or commented on from your page and others.
Reach Generation Z
According to a recent study, Generation Z is spending approximately 4 hours per day online. Reaching a younger audience can be tricky. They’re no longer watching live television. Instead, they’re watching late-night highlights on YouTube and streaming shows on Netflix. They’ve got shorter attention spans, will watch two – sometimes three – screens at once, and view their smartphones as an extension of themselves.
Nevertheless, they’ve got powerful purchasing power, and if you position yourself strongly in one of the channels they’re constantly scrolling through, you’ll boost your presence among a younger crowd and ultimately boost sales.
What If I’m On A Budget?
You don’t have to be a multi-million dollar corporation to invest in digital strategy. In fact, much of the digital landscape levels the playing field when it comes to budget.
While traditional advertising platforms cater to large companies that can afford print takeovers and national airspace, it costs as little as $5 to boost a Facebook post. Not to mention, you can always post organically. Traffic will come so long as there’s consistent and engaging content targeted to your customer base.
Digital marketing is so much more than social media. It’s curating creative and engaging YouTube videos that answer customer inquiries in a way that’s personable and links them back to your business. With digital marketing, always meet your customers at the right time and the right space. In 2020, more often than not, the right space is digital.
More questions about why digital marketing is right for your small business? Contact us!
About us – Web Fox Marketing is a website company in Livonia, Michigan SEO and digital marketing specialists. We serve our local community nearby Livonia, Novi, West Bloomfield, Farmington Hills, Northville and beyond. In addition to offering digital marketing advantages, we’re knowledgeable in search engine advantages , Google Ads advertising (pay-per-click), Search Engine Optimization services, social media prominence, and more!
Your web site is just the beginning, as success in our digital world is reliant on Google ranking and max visibility to several marketing outlets. Our Michigan lead generation agency is glad to help you with any questions you have. Call us today and let’s kick-start creating your responsive website!