Which is the best strategy: SEO or content marketing?
SEO or Content marketing? Is this a question you are asking? Before we get into answering it, let’s understand the question a little better. To start with, marketers really don’t need to make a choice between SEO or content marketing because it is not a question of either-or. Content marketing is the bigger bucket which includes SEO among various other things. To put it simply, SEO is one of the most important content marketing tools. You can’t talk about content marketing without talking about SEO and vice versa.
What is Content Marketing?
Content marketing is one of the main strategies of digital marketing which uses content in various forms to reach its target audience and establish a brand connect and increase sales. Brands are now investing in different kinds of content which include blogs, websites, podcasts, infographics, video content and more. The purpose of all these kinds of content is to engage the audience on various platforms and improve the reach of the brand.
Now, content marketing cannot work in exclusion of SEO. Content alone is of no use unless it is delivered to the readers – to draw a comparison, content alone is like manufactured products lying in the factories. The way in which supply chain helps these products reach customers is similar to how SEO helps in content reach readers.
What is SEO?
SEO refers to Search Engine Optimization which is the process of optimizing your online content to draw in better quality and quantity of traffic from various search engines. It basically refers to the process of increasing the visibility of any page so that it reaches the relevant search queries.
There are a lot of factors that decide which links should be featured on the first page of a search engine results. For example, search engines like Google have a number of parameters to judge any particular online page before deciding whether to include that page in its top ten results. With that in mind, Google has a crawler that scrolls through any particular page to gather information on how well a page is faring on its list of parameters. Once the crawler brings back information, Google creates an index which is then put through an algorithm to match your search query.
Let’s look at some of these parameters to get a better understanding of how to create SEO optimized pages:
How SEO and Content Marketing work together?
Instead of pitting SEO and content marketing against each other, it is important to focus on how to make these work together.
Long story short, you need to design a robust SEO and content marketing strategy as there is no choice between them. For a more detailed account of how both of these can work together and increase your visibility, visit Great Learning’s program pages where you will find courses on Digital Marketing.