Hyper-local SEO is a type of search engine optimization. However, rather than being vast and all-encompassing, it is on a micro level. When used properly, it can help to grow online visibility to potential customers in a granular manner–sometimes down to a neighborhood or block. This is a smart move if you are a local mechanic, restaurant, or another business serving a specific area in a town or city.

You have likely benefited from hyper-local searches yourself when searching for certain types of businesses while out and about. For example, if you are in Boston’s financial district and are looking for a place to go for lunch, you may search “restaurant Boston financial district.” Putting this into Google provides you with hyper-local search results.

And if after you take these steps, you still need help with hyper-local search rankings, hire the pros. They can help ensure your site shows up for people searching nearby. This will help you generate more interest and more foot traffic for your business.