Neil Patel has a great tool with a free version, UberSuggest. This keyword research tool allows you to get insight into keyword strategies that are working for other sites so you can learn, improve and build on them.

Technical SEO

Everyone gets confused and kind of overcomplicated this part of SEO. Technical SEO is fundamentally checking that everything is working properly and errors are kept to an absolute minimum.

I think you could go to virtually any website and find errors. so as long as these fundamental things are checked and all good, you won’t have problems in this department.

1. Broken links
You can either go through and correct your website manually to see if any of the buttons or hyperlinks are broken, or if you are using WordPress, you can use in our opinion the best plugin for automatically scanning for broken links. This plugin is by WPMU Dev, Broken Link Checker. This tool is lightweight and works flawlessly.

2. Website speed
This is a pre-requisite now in 2020 so making sure your website, WordPress or not loads as quick as your hosting allows is an absolute must. We recommend Nitropack, you can see our review here.

3. Duplicate content
This is quite self-explanatory, you only need to check similar pages to see if the content is the same. If it is, then remove the duplicate page.

4. Sitemap
Every website needs to have an accurate sitemap.xml file. This helps search engines crawl your website and find pages not immediately visible on your home page, service pages or pages not linked to by other pages. An HTML sitemap is useful, but not essential at this time.

5. Site is indexable & crawlable
Accidentally setting your robots.txt to noindex is easily done. If this has happened, you are effectively asking Google to not list your website in search results. This can be easily rectified, just look for your robots.txt in your FTP account or Yoast or RankMath for WordPress.

6. Schema

Structured data helps search engines understand your website, content or even your business better. With structured data you can tell search engines, what kind of products you sell or just info about your business.

There is a fixed format in which you should provide this information, search engines can easily understand it. Schema helps them to place your content in a bigger picture. Yoast SEO has free structured data content blocks for How-to and FAQ content.

Implementing structured data can bring you more than just a better understanding by search engines. It also makes your content eligible for rich results, those results with stars or details that stand out in the search results.

If you are using WordPress, we suggest Schema Pro. You can read our review on Schema Pro here.

7. Orphaned pages
Orphaned pages have no internal links from crawlable pages on your website. As a result, search engines can’t find or index them (unless they have backlinks from other websites). If any of the URLs that you find are important, you should incorporate them into your site structure. This might mean adding internal links from your navigation bar or other relevant crawlable pages.

8. HTTPS vs HTTP
If you see a red “Not Secure” warning, you’re not using HTTPS, and you need to install an SSL certificate. You can get these for free from LetsEncrypt or a free shared SSL with our cPanel cloud hosting plans. HTTPS is necessary for SEO or at the very least a box worth ticking off. It is not big part of SEO, but why risk being on Google’s radar by not having one.

If you cover your bases with the 8 items above, you can pretty much consider your website to be good for technical SEO.