What is SEO 2/2
Hi,
It’s J.
I’m sorry that it’s been a long time since the last article on SEO measures.
One of our staff members had close contact with a person infected with the coronavirus.
I was very busy with adjusting various things and taking care of the parents.
(Of course, the staff tried to avoid three Cs (三密) as much as possible, but since it’s everywhere now, I would say the staff was just unlucky to get in the situation)
About 20 people have taken a break or have requested a refund.
But all the parents were very understanding, and the school continued to open.
I would like to write an article about how we handled the situation sometime in the future.
Anyways, the previous article on SEO measures,
You may have forgotten it,
so I’ll put the link just in case.
https://www.facebook.com/j.schoolmarketing/posts/3592021710884711
Before I wrote this article,
I was like,
“What did you write?”
So I had to look back as well. lol
Well,
“SEO measures that only you can do, and it’s easy.”
it is “writing a blog.”
If you write a blog and gain access, Google algorithm thinks your blogs/websites are something that many people need.”
Then it will be displayed at the top.
I will make it very easy for you so that you can start right now.
Here are 3 steps.
1. Select a keyword
2. Write an article
3. Think about the composition
Now,
1. Select a keyword
“How do you choose a keyword?”
There are two ways,
1st – Use tools
Keyword Planner by Google
Click here for how to use ↓
https://www.youtube.com/watch?v=b-cYvXpVQmw
A tool released by Neil Patel, a famous SEO person.
This is also free and quite excellent.
https://app.neilpatel.com/en/dashboard
However, it is difficult to get used to any tools like these.
So I have listed the keywords for you.
Because you might be thinking,
“I want to write a blog right now!”
“Those tools are too hard to use.”
And I understand that feeling.
The keywords are based on my 12 years of experience working in this industry and doing a lot of research by using the tools listed above.
Here they are,
町名 子供 英会話 (Town name Children English conversation
)
町名 英会話 (Town name English conversation
)
町名 大人 英会話 (Town name Adult English conversation
)
子供 英会話 口コミ – (kids English conversation word of mouth
)
子供 英会話 無料体験 (kids English conversation free trial)
There is a lot of search volume for such keywords.
If your school appears at the top with the keywords with the town name, then you can change them like this,
Town name → City name
Town name → Prefecture name
Second-Ask existing students
This is the easiest method, but it works quite well.
You can ask the ones who found out about your school through Google search
It’s easy, free, and effective!
2. Write an article
Of course, I don’t mean to say,
you can write an article as you like.
“Write an article specifically using keywords.”
That is very important.
For example, the keyword you are aiming for is
“kids, english conversation, free trial”.
And here is the article we wrote for it.
https://nicokids.jp/free-trial01/
free trials – 47 times
kids – 18 times
English conversations – 9 times
Those 3 keywords have been used many times.
In this case, Google’s algorithm thinks,
your article is specialized at,
“kids, english conversation, free trial”.
Then it will be displayed at the top.
By the way, in the title,
you should naturally have those keywords,
“kids, english conversation, free trial”.
Then it’s easy for Google algorithm to find the article.
3. Think about the configuration
There are two critical points when considering the composition.
1.Insert a summary
You must have a summary in the begging.
And in the summary, it is very effective to include keywords at the begging of it.
Readers decide if they keep reading the article by reading the summary, so please put a lot of effort into writing it!
2. Add a heading
Generally, headings have the following structure.
Large heading (h1) –It’s almost always the title.
Medium heading (h2)
Subheading (h3)
like this,
https://blackbirdesolutions.com/files/2020/01/heading-and-content-structure.png
Having your intended keywords in those heading would be effective as well.
Also, having an Index is important.
If you use WordPress, it’s easy, and you can use this plugin.
https://cactusthemes.com/blog/table-of-contents-plus-plugin/
That’s all.
Let me review the 3 steps for you,
1. Select a keyword
2. Write an article
3. Think about the composition
I introduced many techniques, but the essential thing is updating your blog regularly for a long time.
If you continue even little by little, your website will definitely be displayed in a higher place.
I’ve summarized it pretty simple, but how was it?
Some things might have been difficult, but please give it a try!
Hope this article helps you!
If you have any questions, feel free to ask!
