As a beginner if you have heard the term “Guest Blogging” or “Guest Posting” and not sure how to start with guest posting, then you are at the right place. But if you are blogging for sometimes, then I am sure you know the importance of guest posting in SEO in 2021.
I have shared a detailed guide to how to create backlinks for your blog where I have mentioned guest blogging as one of my favorite way to create high quality backlink. In this detailed guide, I will share what is Guest Posting, how to find blogs for guest post and various tips & tricks while writing an article for other website.
What is Guest Blogging in 2021?
Guest blogging is one of the best link building strategy of all time. Although the perception of guest post has changed for many bloggers in last few years, but still guest blogging is one of the key way to build quality links for many top bloggers.
If I have to narrate in simple language, guest blogging is all about writing a content in some other website or blog where you will get a mention about your website as well. In most cases, you will get a dofollow mention and that’s the end result of your entire guest blogging effort.
We all know that, the more number of high quality backlinks we get from similar niche blogs, our blogs domain authority will increase. And this will help to rank your articles easily on Google.
But why someone will allow you to post articles on their blog?
That’s where the guest blogging game has changed. In 2021, it’s not easy to find a good quality blog where you can write a guest post for free. As it has created a very good income option, you have to pay certain amount of money even if you are a very good writer. I feel this is a fare game, as it’s pure business and in guest blogging both parties should be benefited.
How To Find Guest Blogging Opportunities in 2021?
So, as you have understand what is guest blogging in 2021, now the next question is from where I can find blogs where I can post a guest article? Well, there are various ways you can find such websites and then you can reach out to them for guest post opportunities. Let me share few of the common methods that I personally follow.
1. Google Search With Keywords
Generally blogs accepting guest posts have a dedicated page where they share about guest posting guidelines. You can search for those pages in per your blog niche. E.g. if you have a blog in WordPress niche, then you can type WordPress then followed by any of the terms below. You will find all blogs having these pages in your niche.
Then you need to visit the contact us page of that website and enquire about whether they accept guest post or not.
2. Competitor Backlink Analysis
This is another amazing way with which you will get many high quality guest blogging websites without putting much efforts. And they will be highly relevant and easy to grab also. For that you need a professional SEO tool like Ahrefs or SEMrush or Ubersuggest. I would say you can use the SEMRush Free trial account and easily discover such blogs for guest posting in 2021.
It’s very simple find out a huge list of guest blogging sites in 2021. Just login to your SEMrush account and then put your competitor website. After that click on their backlink profile.
E.g. here I took the example of ShoutMeLoud.com which is a competitor website in my niche. Now when I put this website on SEMrush tool, I found all the websites from where they got backlinks. Now, if you analyze those articles, you will easily understand they are mostly guest post only.
You can contact that webmaster and find out the terms & conditions of adding your articles on their website. As I have mentioned, in most cases you need to pay money as well.
3. Hire An Guest Blogging Expert
As guest blogging has become a profitable business model for all webmasters, there are many SEO experts who generally collect websites who accepts guest posts. If you want you can hire someone like that and they can help you to find guest posting sites easily. You can also ask them to provide content, but remember you need to pay a lot of money for that.
If you are aware about the benefit of guest blogging and also know how exactly you should plan for guest posting articles then you can spend a fixed amount for your blog for such guest posting services. This way, with time you will get some good high quality backlink and your blogs authority will improve gradually. Google loves this process.
7 Tips for Writing a Successful Guest Post in 2021
So, guest posting doesn’t mean that you will submit any kind of content as the webmaster will charge some fee for that. Asking for money is a different thing, but one condition is always intact and that is a high quality content.
In many high authority blogs, even if you are ready to pay the money they will not accept the content if that doesn’t match with their standards. So make sure to write from your heart as your content will be judged by a different audience as well.
Besides that, there are various tips & tricks that you need to follow to make sure your guest post will bring the right benefit to your blog. After all your are spending a lot of time writing content for another website and also spending money as well.
So, here are my 7 guest blogging tips for beginners in 2021 that you should follow so that your guest post get accepted and you will also get benefit.
1. Only Post on relevant blogs
Always find a blog in your similar niche. Or else, if you are getting a guest post from a multi niche blog, make sure the topic or the article and the category should be the same as the article for which you are going to get a backlink. E.g. my blog is all about blogging & WordPress and if I need a backlink for this article, I will link this to a similar topic only. Otherwise, you will not get the benefit. In case higher authority blogs, if you don’t follow their categories, they may reject your guest post submissions as well.
2. Avoid using rich anchor text
In everyday life, we have also rejected many guest posts as they were trying to get a back link with dofollow keyword anchor text. Getting a dofollow link from a high authority blog is too difficult these days and if you ask for a keyword optimized anchor text, then definitely your guest post will not be accepted. better to link to your home page with a branded anchor text to stay safe from every aspect. Personally, I always prefer to get a backlink with a long tail keyword as anchor or from a generic anchor text as it’s safe in every point.
3. Link out to other resources
Try to write a content and mention high authority blog’s relevant pages to help users to get engaged more in the topic. Mostly try to refer to Wikipedia articles, as this is a very authority website. External linking is a very good practice in SEO, but many beginner blogger don’t understand that. This way, you can also mention few of the blogs of your blogging friends and help them to get a backlink. This way they might also do the same when they will guest post and you will get a backlink.
4. Writing epic content:
Well, this is one of the challenging thing in blogging niche. You may have noticed that many bloggers are writing more than 2000+ words article these days. If you are trying to write in such a blog, then you have to be ready with such epic post with detailed analysis. Don’t compromise with the content quality and try to provide almost everything so that the blog owner can realize the quality of the post. In fact, all the readers of that blog will also notice your hard work, writing abilities and you will get a new audience and that’s where your guest blogging efforts will be successful.
5. Don’t forget to Interlink
Whenever preparing a guest article for a blog, make sure to link all the relevant articles on that website. This will create good impression in front of the webmaster and your chances of getting the post approval will increase. Internal linking is always a very good practice as this increase the content engagement. And this way, you will reduce the editing efforts of the webmaster as well.
6. No Affiliate Link
One of the biggest guest blogging mistake mostly done by beginner is that, they provide affiliate links to their guest articles. This is a very bad practice and in 100% cases your article will not get approved. Remember one thing, you can use affiliate links only on your website. In case of guest posting, if you find a suitable place to mention an affiliate product, then you have to mention the affiliate link of that website, not yours. Remember this point very clearly.
7. Share the guest article in all social platforms
After you guest post is published, don’t just sit idle and get happy by getting a dofollow link. now its your turn to promote the post in your social circle and wherever possible. Not only that, you should follow up the article and answer all upcoming comments. This is what most bloggers don’t do and simply forget the article. The more authority that guest post will get, you will get the benefit as well. So, help to promote that post and make it rank higher. In fact this will help you to get more guest post as people will understand that you always share guest posts and help them rank higher in Google.
FAQs About Guest Blogging For SEO
Why Is Guest Blogging Important For Your Business?
By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.
How Does Guest Blogging Impact SEO?
As long as you’re careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings.
Are guest posts bad for SEO?
Guest blogging for SEO isn’t bad. But guest blogging for nothing but SEO is. Aggressive guest post link building has been buried with the tons of other outdated SEO tactics.
Should I accept guest posts on my blog?
There are benefits as well as disadvantages of accepting guest posts. When you will get free content, at the other end you may get many low quality content and you need to spend a huge time to fix those content. So, it’s up to your blogging plan.
Conclusion: Is Guest Blogging Dead in 2021?
Well, I don’t think Guest Blogging is dead. In fact it can’t be, as the entire SEO industry is depending up on that. You can’t imagine how big this Guest Blogging business has grown now. And as the backlink quality matters the most in SEO, we all know that how difficult it is to get a good backlink from an authority website. So, don’t think that guest blogging is dead.
In fact, you can say that, it has become very much business centric now. Either you spend money or network with people and try to help other so that you can get quality backlinks. Because, in competitive niches, you can do anything with typical link building techniques. You have to go for authority backlinks and guest blogging is the best way to get that. Feel free to write a comment below to share your feedback and questions related to Guest Blogging for SEO in 2021.
