Web Design Vermillion MN | Why Advanced SEO Can Be A Game Changer | Portkey SEO Minneapolis

Since the advent of SEO, internet marketing has taken a big leap. Not only are companies no longer forced to pay for ads, but their customer outreach has also become more streamlined due to search engine optimization’s ability to target only interested users. It is no wonder that many small companies have started to implement SEO strategies aiming to boost their sales. However, working with the best SEO company in your area, such as Portkey SEO Solutions, can increase your growth even more exponentially. Here are 3 advanced SEO techniques you should definitely think about benefitting from. Web Design Vermillion MN

Smart Linking

Nowadays, search engines prefer those companies that have their own brands. Thereby, search engines have also started weighing unlinked brand mentions and sentiment (i.e., reputation) as ranking factors. One effective way of building your virtual brand presence is mentioning your brand online whenever an opportunity arises and then linking this mention back to your website. Another method of increasing your search engine ranks, which is quite opposite to what we discussed right now, is to link to external sites that have high domain authority. This helps to make your website appear more trustworthy to Google’s eyes. For help with achieving the perfect balance between linking to your website and others, feel free to contact your local web design and SEO company in Vermillion MN, Portkey SEO Solutions, today.

Visual Content

65% of people today are visual learner; therefore, a graphic goes a lot further than just a text article. Perpetually increasing engagement with videos and popularity of infographics bear testament to this fact. The number of video carousels in Google search engine page results (SERPs) has nearly doubled and YouTube has become the world’s 2nd largest search engine. This is why the best SEO companies try to use videos to further increase traffic to websites. Making short brand videos and product demos laden with infographics in place of text as much as possible, and adding relevant metadata (shorter titles, rich descriptions) and transcripts in the video descriptions are considered good practices in the field of optimized videography. Exact keyword matching should also be prioritized and keyword tags should most definitely be filled in as they are used for recommendations. Submitting a video sitemap to search engines also helps.

Responsive And Mobile Optimized Web Design

Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed differently in different browsers and in screens of different sizes. This improves the website’s usability, reduces page load speeds, decreases bounce rates (which measures how quickly users leave your website and is negatively viewed by Google), lessens duplicate content, and promotes sharing on social media. Most mobile-optimized websites are RWDs and the more compatible your website is with mobile viewing, the higher it gets ranked by Google. Also, because of mobile-first indexing, if you have a desktop and a mobile version of your site, the mobile version will be preferred. To provide the best first impressions and implement mobile SEO strategies for your website, connect with Portkey SEO Solutions, the best web designer in Vermillion MN, today!


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