If you own a small company and want to grow bigger, a website may just be your best friend. Whether it is creating a new one or updating your current one, you should consider the ongoing trends in order to not fall behind your competition. Here are 3 such trends that will boost the utility of your business’s website even more. Web Design Jordan MN
What if your website can answer queries and provide suggestions to customers all on its own thereby decreasing your work load? Sounds amazing, right, and this is why over 50% of consumers appreciate chatbots for their on-the-spot actions. And this trend will not die down; it is predicted that over 85% of consumer interactions will happen without human intervention by the end of 2020. Apart from their immediacy, these bots can help you save money as well. For instance, by employing bots instead of humans, the customer service sector collectively saved around $23 billion last year. And if you are thinking whether consumers would appreciate a human touch on the other end, well, a shocking 95% believe chatbots will be best used for customer service. So, if you haven’t already, get your website a chatbot!
Accelerated Mobile Pages (AMPs)
Smartphones are becoming all the more popular and web design companies are now focusing on how to load the pages quickly on mobiles as the internet connection and hardware available vary immensely. Enter Accelerated Mobile Pages (AMPs). AMPs are more like a reduced version of HTML and were developed for speed. You have to use an off-the-shelf JavaScript library which provides things like lazy loading. For instance, images don’t load until they are scrolled into view, and this too is done by the JavaScript. In fact, Google prefers websites that have fast load speeds and rewards them with higher ranks. Yes, AMPs are slightly restrictive, but despite this, the benefits are palpable. A metric used to measure this effect is the median load time. This time for content coded with AMP HTML is 0.7 seconds whereas it’s 22 seconds for non-AMP pages. Thus, if you work with AMPs, you can get your content to all the more people as users often leave a website if it doesn’t loads quickly.
Responsive Website Designs (RWDs)
Another factor to consider is the screen estate you have. You don’t want to build a website that is too inconvenient to read. Today, we have so many varied devices available – mobile phones, tablets, laptops, desktops, etc. So how do you make sure that your content is visually appealing no matter where it is viewed from? You tap into RWDs. Through this concept, you use the same HTML code with CSS that could alter the rendering on your web site automatically. So, depending upon the screen size, your website changes its look. This makes your website mobile friendly and this is something search engines look for. In fact, increased optimization for mobile yields higher search engine ranks, which increases your competitiveness. For help with creating your website that would work, feel free to contact Portkey SEO Solutions, the best web design company in Jordan MN.
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