Web Design Burnsville Minnesota | 3 Strategies You Need To Optimize Your Digital Content | Portkey SEO Minneapolis

You are a great writer and have just posted an article on the internet. Now, how do you make sure that your work is accessible by all. After all, the staggering majority, over 90%, of everything posted on the vast internet goes unseen. Read on to see how you can use SEO to boost traffic for your web page. Web Design Burnsville Minnesota

Correctly Identify And Use Keywords

As you might know, Google gets over 2.5 million searches per minute. Therefore, to tear through the crowd, optimizers focus on keywords. These words or phrases signal to the search engine what the article is primarily about. Often, the keywords are what the writer thinks users would search for. Google Trends is a good place to check what are the most searched words of a particular time and region. Another place you can get effective keywords from is SEMRush. It lets you enter a competitor and see the keywords they’re using and what’s working for them. To help with finding the perfect keywords for your content, feel free t0 contact Portkey SEO Solutions, the best web design and SEO company in Burnsville Minnesota. Once you have the correct keywords, you want to include them naturally in the main content  and in all the key places search engines look for such as URLs, meta data, and headings. However, you should not force them, as you are writing for humans after all, or engage in “keyword-stuffing”. These are practices such as including long lists of keywords without any context and writing blocks of text listing the target cities and states. These activities are penalized by search engines and will therefore reduce your rank.

Linking Influential Websites

This may seem counter-intuitive but linking to external websites with high domain authority can increase your ranking. It is imperative to remember that a good user experience is one of the primary interests of search engines. This why having links in your article to relevant and reputable websites could help you as it provides your readers additional material that they might need. Moreover, such linking signals to search engines that you yourself know the matter quite well and therefore sends positive signals to it thereby further increasing your rank. And who knows if the blogger or writer you referenced might even return the favor back to you. Also, big companies not only have their reputation but also conduct research and are in possession of a lot of statistics. You can use their efforts through this type of linking and add an extra layer of credibility to your article.

Optimizing For Speed

Who does not love fast loading speeds. Google does too and it, in fact, rewards those pages that can load quickly. So, it’s important to make sure your page-load times are as quick as possible and that you are not overlooked by Google for being slow. Images are one thing that can make or break your search engine ranks in this aspect. You might feel that uploading a high definition photo would contribute to a positive user experience. However, there is no point in doing so if your image can’t reach your readers. If the photo you uploaded is too big, it will significantly increase the time your page will need to load – even if the image doesn’t seem big on screen. Fortunately, there is a way to not sacrifice your page’s visual experience without sacrificing speed. It is called compression. There are many apps on the internet that can compress images to a small size without reducing their qualities. Any removal of excess photo data will speed up loading times so that readers won’t have to wait. For any help with such optimization, feel free to contact your local web design and SEO company in Rosemount MN, Portkey SEO Solutions, today.


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