Marketing has made its presence known on the Internet, is becoming the prominent way to deliver the best advertising results. As businesses strive to find marketing products that match their needs, they may find it challenging to discover which is best. According to Forbes, 70% of marketing professionals report that video converts better than any other medium. There are numerous video marketing tips for selling your product online.
Designed to target a specific audience, marketing videos appear on various social media websites. They also may be used for all-in-one platforms, Google shopping results, product videos or reviews. Research has shown that the average Internet user spends 88% more time on a website with video than without. Since 64% of consumers are more likely to buy a product after watching a video, it’s time to formulate your own video marketing strategy.
Follow the useful tips below to learn how to effectively market a product with the help of a promotional video.
Making a Video
The first step is to make a promotional video. This means you will need appropriate tools in order to create one. Thanks to new technologies, it is quite simple to make a video at little cost. Many small businesses use only their smartphones to film the material they need. Even then, not all people are comfortable letting their creative side come to the fore.
It can be done easily: This 2014 ad for Bentley was shot entirely on iPhone 5S
For those who don’t have the time or expertise to make their own videos, there are several options. One of the simplest ways is to straight to Valoso, a video production service that personalizes videos for clients. Another option is Zero One Entertainment, a specialized website whose objectives include increasing sales by offering video marketing services.
Types of Video Marketing
The types of videos you are likely to come across are:
Video Marketing Tips for Creating Quality Videos
Whether you have a multi-million dollar business or a small startup company, your output should attract possible clients. So, before making a product video, there are some approaches to consider that can improve your ability to promote a product or a brand: