top search engine strategies 2021

Search optimization is the most important tool marketers use, consequently, Google has one of the best search engines accessible to all. It is a gatekeeper of the world wide web, a catalyst in providing users with a better experience. Why? Let’s dive into the numbers. 

It’s Not That Easy to Compete With Google

In a world where businesses revolve around Google, creating search engine optimization strategies need to be relevant, fast, and useful. 

“[Building] a product that shows results at least as relevant, useful, fast, and cognitively low-load as Google themselves, then build a brand that at least tens to hundreds of millions of people rapidly trust and prefer to Google,” says Rand Fishkin, co-founder of SparkToro. 

Don’t Try to Make Catching up to Google Your Goal

Try to build a search engine that’s strategized in building its own niche in the web realm, which on the contrary does not need billions of users to be considered a successful business. 

DuckDuckGo, a similar platform like Google, appeals to users that appreciate privacy. Towards the end of 2020, DuckDuckGo’s queries per month shot up nearly 2.4 billion. But according to Statcounter, they only account for 2.3% of the search market share when compared to Google. 

Here’s the thing. 

Long-Term Success of New Search Engines

Although it is difficult to predict the future circumstances, to compete with Google or Amazon you’ll have to attract a respective audience.

By implementing search engine optimization (SEO), drives more reach in terms of visitors browsing your websites for specific products and services. Which will undoubtedly increase more sales opportunities, but it’s not easy to get done.

top search engine strategies 2021