With the rise in digital marketing, there has been a subsequent rise in the seo tools which help in the search engine optimization. Now as the number of free seo tools available for use has increased, so has the confusion about which ones to choose. But no need to worry because here we have covered top free seo tools for you.

What are SEO Tools?

Search Engine Optimization (SEO) tools help websites in ranking higher on Search Engine Results Pages (SERPs) and optimize the content by working on several factors such as keywords, backlinks, site speed, mobile SEO, etc.

These top free seo tools provide insights about the SEO competition in the digital space besides analyzing the keywords and backlinks. SEO tools, therefore, determine the likeliness of web pages getting high placement on SERPs.

Why Do You Need SEO Tools?

With the help these top free SEO tools, you will be able to answer many crucial questions, such as:

These are just a few examples. To give you a clearer understanding, given below are a few factors that these top free SEO tools analyze so that a website’s web presence improves:

Keywords: The seo tools will help you in searching for keywords that best suit your website’s content as well as help you in monitoring the keywords being used by your competitors.
Content: Keywords need to be present in not just the content but in titles and meta descriptions as well because it is essential for SEO. Along with keyword placement, it is important that your content be unique and interesting to be displayed among the top results.
Backlinks: These are external factors that get more traction for your website and are important when it comes to improving search engine rankings.
Traffic: The influx of visitors to your website or even how they are behaving once they are present on your website are some things that these tools track. It helps you in improving user engagement and thus, ranking better.

Top Free SEO Tools of 2021

Here is a list of the top free SEO tools according to various factors:

Analytics – Google Search Console

It can be accessed for free by anyone who has a website. Search Console helps you understand what works for Google and its users so that you can optimize your website accordingly. With this best free seo tool, you can perform much better and rank higher on SERPs.

Crawling/Indexing – Screaming Frog

Among the top desktop crawlers, Screaming Frog is one of the top free seo tools which has so much to offer. It is an advanced audit tool that can be used to crawl big as well as small websites. This will help you in saving a lot of time as going through every page is very tedious and if done manually, there are high chances of missing out on issues such as duplicate pages, meta refresh, etc.

Get it: Screaming Frog

Local SEO – Google My Business

Undoubtedly, this is the number one free seo tool for local SEO, even more so if you’re targeting the market using Google. It has been observed that getting credited from Google increases the likeliness of people visiting your store by 38%. Further, they’re 29% more likely to buy something. People trust online recommendations as much as personal ones because it is a part of the research they do before buying something.

Backlink Checker – Ahrefs

Ahrefs is the best free seo tool for backlink checker and this is a gem about which many are unaware. Even though there is a limit to the number of checks you can do on the non-paid version, this is not an issue on their paid version. The number limit can still be helpful to those who are working on a tight SEO budget and just need to do some quick link checks.

Get it: Ahrefs

Mobile SEO – Mobile Friendly Test

Mobile Friendly-test for mobile seo is one of the top free seo tools. This is the ultimate test to determine whether Google deems your website mobile-friendly or not. If it does pass the test, then Google thinks that it is mobile-friendly which can help in improving your rankings as it one of the determining factors, even though a small one. And if it doesn’t pass the test, it will list the areas that need work.

Get it: Mobile Friendly Test

SiteSpeed – PageSpeed Insights

This is a Google tool for seo that includes an essential metric called field data. It takes the help of metrics put together by Chrome User Experience Report to evaluate how a particular page is performing with the users globally. Add to the fact that page speed is a direct ranking factor, it becomes even more important to monitor and improve it.

WordPress – Yoast SEO

One of the most used based on the number of times it has been installed by websites (more than 30 million times), Yoast SEO is the top free seo tool which is the most innovative and effective option out there. It helps you in optimizing all your WordPress sites and increasing their visibility.

Get it: Yoast SEO

Research – BuzzSumo

BuzzSumo helps you in monitoring your as well as your competitors’ content performance. Using this  top free seo tool, you’ll be able to gauge what content works based on how much it is shared, and in which format people like to consume content. Further, you can also analyze the type of content and format being used by your competitors to make changes to your work accordingly.

Get it: Buzzsumo

Keyword Research – Keywordtool.io

This has been considered one of the best free keyword research tools out there. Be it short-term or long-term keywords or anything in between, it encapsulates all the trends and delivers the best results. The one thing that makes it so good is how easy it is to use. This immediately elevates its effectiveness because simple tools for keyword research are hard to find.

Get it: Keyword Tool

Multi-tool

Small SEO Tools

With over 100 SEO tools, this top free seo tool has a tool for every SEO need one might have which is a goldmine. Since each tool is allocated a specific task, the term ‘small’. What makes it so great is that besides the basic tools such as backlinks and keywords, it has some rare tools as well, such as pdf tools, proxy tools, etc.

SE Ranking

Contrary to what many believe, it is not just a great keyword tracking tool but also has various extra tools that help in getting other tasks done as well such as generating reports, website tracking, PPC research, etc. Owing to its diverse uses and efficiency, it is an important and free seo tool for all SEO professionals out there.

What seemed like a complex phenomenon a few years ago, SEO becomes easier to grasp as more and more such tools are being developed to harness its potential. Having this list of top free seo tools in 2021 might be the most powerful weapon in your digital marketing arsenal when it comes to getting organic traffic. Make sure it is a good one by picking the right tools.