Top Effective SEO Tools Every Business Owner Should Know
Optimizing your website for search engines and outranking your competitors in SERPs is an overwhelming task. The SEO tools for businesses make your job less complicated and improving your site’s SEO (based on data and analytics) gets easier.
Problem?
What SEO tools to use as there are hundreds available to choose from with overlapping features. You can’t try all of them one by one to see what works best. The list of the top SEO tools for businesses in this article will put your SEO ride on the right path.
All the tools in the following list are unique with no overlapping features. Each tool helps you deal with a different SEO area. Let’s get started.
1. Ubersuggest
The first SEO tool that any business needs is a keyword research tool that will help you find the most suitable keywords in your niche. Ubersuggest is a popular yet effective freemium SEO tool that will help you solve multiple SEO problems.
Here is an overview of the major Ubersuggest features:
What Ubersuggest does best: Keyword research, competitor analysis, backlink analysis, and site audit.
Price: Free to use for life. Premium plans start from $29 per month.
2. Google Analytics
You can do SEO without Google Analytics. It is an awesome free analytics tool that provides you insights into your website traffic, visits, behavioral analytics, and other useful data. If you use Google Analytics right, it alone provides you with heaps of data that can help you significantly improve your website’s SEO.
The main Google Analytics features include:
What Google Analytics does best: Website traffic analysis, audience insights, and behavioral analytics.
Price: Free to use for life.
3. BuzzStream
Outreach, link building, and building relationships is an important SEO aspect and this is why you need to use BuzzStream. It is a sophisticated outreach tool that helps you reach out to influencers and bloggers building relationships. Building quality links that move the needle gets possible with BuzzStream.
Here is what it offers you with:
What BuzzStream does best: Outreach and link building.
Price: Plans start from $24 per month. All plans come with a 14 days free trial.
4. BrightLocal
Promoting a business in a specific location and improving ranking locally is an altogether different game. If you want to promote your business to a specific location or have a physical business, BrightLocal is the SEO tool you must use. It is an all-in-one local SEO tool that helps you take control of local SEO. It has three different platforms: Local SEO, Reputation Management, and Citation Builder.
Let’s explore the main features of BrightLocal and what it has to offer you with:
What BrightLocal does best: Local SEO.
Price: Plans start from $29 per month. You can try it free for 14 days.
5. PageSpeed Insights
Website load time plays a crucial role in SEO. The site load time is a Google ranking factor, you need to make sure your website loads quickly. PageSpeed Insights by Google is one of the best free SEO tools to check your website speed for both mobile and desktop. It scans your website and gives you clear recommendations on how to improve load time.
The major PageSpeed Insights features include:
What PageSpeed Insights does best: Site load time audit with clear suggestions to improve load time.
Price: Free to use.
Final Words
SEO is essential for your business. Even if your focus is on paid traffic, you still need to have a fully optimized and search engine friendly website. SEO impacts your brand, credibility, and reputation. You never know when your audience starts searching your business in Google and they might not find it at all (due to poor SEO).
An optimized website doesn’t just rank better in search results, but it provides visitors with exceptional user experience. Don’t take it lightly.
The SEO tools covered above are all essential for your business because they have unique features. The best part: Most of these tools are free (except BuzzStream and BrightLocal). It is time to give a jumpstart to your website’s SEO with tools that are best in the market.
