Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
How do you measure the ROI of your SEO campaigns? Without calculating ROI, you can’t know if your SEO efforts are having the desired impact. To calculate SEO ROI, you need to know your business’s goals and how your marketing efforts fit in. You can take targeted keywords from KW research and analyze their cost in AdWords, multiply by the expected traffic, and get the estimated value of the content. In this post, Jessica Malnik talks about some significant ways which can help you to calculate the ROI of your SEO campaign.
Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. Not only do the search engines seem to love long content intrinsically, but you’ll find an additional SEO benefit from writing long-form content in terms of more backlinks. Check out this post by DotNek that talks about how long content boosts SEO.
The Clubhouse is a new voice chat-based social media app which is making waves in the tech world. This app allows people to listen to or actively participate in live discussions. Biggest reason Clubhouse has quickly made headlines is that it’s frequented both by tech industry movers and old celebrities. In this post, Michael Stelzner shares her views on why Clubhouse app might be the next major social media platform.
Millennials are an essential group since their age coincides with peak usage of many social media platforms by age and in particular, two of the most popular social networks: Facebook and Instagram. Additionally, they are predicted to be the largest target group for ‘generational marketing’ in future. A recent statistics reveal that 79 per cent of adults have a social media account. And 82 per cent of Americans say they seek out advice from family and friends when making a notable purchase or transaction. Check out this post by Brian Kline to know more about social media marketing to millennials.
There are two widely used and highly effective customer acquisition digital channels: email marketing and social media. They both are different by nature, but they can work together really well and form a successful strategy. With email segmentation, you can divide subscribers into groups based on their interests. This post is written by Anna Sonnenberg that shares some essential ideas on how you can integrate email marketing and social media for stronger campaigns.
Email automation tools use for everything, including email marketing automation, tracking and monitoring, and testing. MailChimp is one of the known email marketing automation tools that allow you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. Other tools are GetResponse, Mailjet, Sendinblue and Omnisend. Check out this post which will provide you with more information about the email marketing automation tools.
Google’s link-analysis has become increasingly complex and sophisticated. There are lots of SEO factors that dictate your website’s rankings, and link building might be the most used technique to improve your website’s rankings. Identify the most notable content creators in your niche as well as find who links to your competitors. Read this post by Chief Eagle that shares three ways to build links that won’t cause any trouble with Google.
