The Top Four B2B SEO Secrets for 2021 | The Mather Group

If you want to be successful in business, all you need is the following:

Simple enough, right?

Okay, but what about those of us that aren’t charismatic, future-seeing mind readers? We need:

I’ll assume that the first two requirements are self-explanatory and jump right into the third. SEO is one of the critical factors that make the business world go round. It applies to everything we do and requires our constant attention. If we want our search engine rankings to improve not only day-to-day but also month-to-month and year-to-year, we have to prioritize SEO as essential for business success.

That’s where this list comes in. While some SEO tips are evergreen and always relevant, others appear and vanish depending on the current environment. You want to pay attention to the ones that matter now and not waste time on ones that no longer apply. To help guide you, we have these four little-known B2B SEO tips that you need in 2021:

Implementing advanced schema correctly makes a huge difference

Get your schema in order and outperform many of the sites out there.

Page speed affects SEO indirectly through user experience signals and directly as a ranking factor in algorithms

One bad experience and a potential customer may be lost forever. Don’t let poor page speed bring your site down.

Forget yourself – cater to visitors and search intent

Remember when we mentioned likeability and a people-first approach? People respect and favor those sites that are there to help them, not to toot their own horn. Focus on how you can help visitors survive and thrive, and your business will do well.

All SEO is mobile SEO

Sites who optimize their mobiles pages have a huge advantage.

Now, you’re ready

Implement these tips, pay attention to the results, make any necessary changes, and repeat. If you make this part of your weekly routine, you will see SEO improvements. 

If you’re looking for advice on how to streamline the process, check out our favorite SEO tools. As always, if you have any questions about your specific site, we’re here to help.

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