If you are a business owner, you might be wondering if blogging is a necessity for your company. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility. Blogging is used to generate growth and is a marketing channel like social media, direct marketing and email marketing.

Blogging has a variety of benefits, including improving SEO (also known as search engine optimization). SEO is the process of improving your website’s visibility for relevant search results in search engines like Google. When your business has a blog, it can help boost your company’s SEO by providing relevant information desired by your target customers. This will help generate more traffic to your website and can result in more customer connections and conversions. Continue reading to learn more about the SEO benefits of blogging for your company.

Allows You To Focus On Long-Tail Keywords

Hubspot defines long-tail keywords as longer, question-based keywords that help your blog post remain focused on your audience’s specific goals. Instead of adding shorter-length keywords into your blog posts, try incorporating one or two long-tail keywords that are relevant to your business and customers. For example, the term “countertop fabricator in West Virginia” is more impactful in an online search than “countertop fabricator.” Include your long-tail keywords in the title, headers, body, URL and meta description of your blog. 

Helps You Create Relevant, Long-Term Content

Content about topics that remain relevant and valid over time is called evergreen content. All content, including images used in the blog, should be evergreen content. Creating evergreen content offers multiple benefits to your company’s blogging strategy, including:  

Allows You To Add Internal Links 

According to HostGator, failing to add internal links on your website is one of the easiest SEO mistakes you can make. Internal links show search engines that your website’s content is valid and applicable to visitors. Additionally, internal links can lead visitors to additional content located on your website and can be used to generate conversions. One unique aspect of blogging is that it allows you to continually develop new content that can be linked to in future blog posts. But internal links don’t just have to come from blog posts — you can and should link to other pages on your website (including the home page) as well. 

Helps You Connect With Customers

If your customers enjoy your company’s blogs, they are more likely to comment on them, share them on social media, send them to family and friends, read other blog posts on your website and purchase products from your business. According to HostGator, when your website gets more traffic and has visitors returning to it, that tells search engines, like Google, that people enjoy your website. This helps your website to rank better in their algorithm.

Here at InnerAction Media, we help our clients create high-quality and targeted blogs to share with their customers and clients. If you have any questions about blogging or SEO, please do not hesitate to reach out to us!