Optimising a website for local SEO practices emphasises a website to appear on the top rankings in local search results. If you want your business or brand to take over the highest positions on local SERPs, you will need to pay attention to some aspects.
What does a local search look like? For example, if you are looking for a specific service, you will type something like:
Perhaps you are thinking now, why local SEO is so relevant for your business? Thus, here we have put together some insights that will help you understand why you should optimise for local searches.
Local searches are a key element for SEO in 2021
As we mentioned previously, local SEO continues to be a key strategy within the new year. Here are some local search figures that prove it:
Local keywords rank better in Google
Online customers are more able to search for business information or services within a particular area. Therefore, it would be easier for your business to rank locally for your selected keywords than nationally. Redirecting your efforts to local keywords will boost your SEO by reaching a specific geographical audience.
Local citations will help you improve your business’s visibility and local rankings
Simply said – this will drive more traffic to your website. A good way to leverage your local visibility is by creating local citations. An online local citation consists of a mention of your business (your company name, complete address, contact details, and so on) on a relevant online directory. These sites might be Foursquare or Yelp.
Local SEO can convert online searches into more leads
As above mentioned, most of the times that a potential customer visits a physical store, they perform a local search on their phones. Therefore, the biggest percentage of this traffic will go to those websites that appear on top of the SERPs. Those are the local business that will benefit from local searches. Making the most of local SEO practices you can leverage your business and make it more attractive to those online users that search for a product or service in your industry. This will lead to more sales for your company.
On-site optimisations will boost your traffic for relevant searches
Optimising your landings for local SEO entails huge amounts of benefits for your business. If you wish to boost your rankings, you need to make sure that you constantly implement your site when needed.
As mobile searches have proven to be key for local search purposes, keeping your site optimised for mobile appears as mandatory too. Moreover, due to Google’s mobile-first index update, both desktop and mobile versions need to have the same content.
All this means that your site needs to fill some requirements when optimising for local searches:
Focusing on local content will make you stand out of the local competition
One of the things that will benefit you the most on local rankings is to create content that is specific to a certain geographical area. For example, if you create different landing pages for specific boroughs or cities, which contain relevant keywords, will improve your websites’ position locally.
in summary, it is clear that creating a strong and solid SEO strategy will be relevant to put you in front of your customers’ eyes. Do not think of local SEO just as a matter for small business, as big companies can also benefit from optimising locally.
