Are you running a regular, brick and mortar business and feel as if something is certainly lacking? You are chatting up with all the locals, you are even hosting certain events and you are following Instagram trends. Yet, you get this feeling that there is something not right. You have the case of FOMO which stands for Fear of Missing Out. And, if we have to be honest, this might actually be the issue – maybe you aren’t really social enough.
We live in times where getting to your perfect customer is literally a push of a button away. Everyone is on social media – or at least everyone that you are interested in. What is more, social media has become a convenient as well as 24-hour powerhouse where users are actually engaged throughout the entire time. There are more than 2.1 billion users of smartphones out there and the wide majority of them use social media apps. You can do the math yourself.
With this said, we are here to take a look at some fundamentals as well as to provide you with a few hints that you can take advantage of when it comes to making your own website a social media magnet.
The Mobile Moments
About 54% of people are estimated to shop in the Mobile Moments. This is a term introduced by Google and it represents people who shop on their phones. So, before you go ahead and start optimizing, you might be curious to know how many people actually populate some of the networks? Well, Instagram boasts over 300 million users. WhatsApp has more than 700 million and the Facebook messenger is used by more than 600 million people. Keep in mind that these are not even the biggest ballers in the game. We have venues such as Facebook itself, Snapchat, Twitter, LinkedIn and what not – a haven for social media marketers.
But how do you encapsulate the potential? How do you take advantage of all these numbers and grow your business? Let’s take a look at a few tips.
Have a BLOG!
BLOG! This is the first thing to consider. All business owners should have blogs. This is a great way to engage audience. Regardless of the industry that you are in, there is always something interesting that you can write about. You don’t have to be an award-winning novelist to do so. What is more, people are drawn to expertise and you can write about what you are knowledgeable in – your own filed of expertise.
For instance, if you have a private dental practice, there is nothing better than to start engaging your audience through your blog. They would much rather prefer reading about the different ways to avoid a cavity coming from a professional and experienced dentist than from an issue of Style Magazine, for instance.
What is more, this is going to help you enhance your Google ranking as blog entries are actually indexed every single days.
Constantly Add Value
You need to be adding relevant content that doesn’t just jive with your brand but it also incorporates substantial value to your readers. A proper blog which is done right could easily round up thousands of visits every single month.
You can easily get one set up through your regular hosting provider or use a specialized service which is rather inexpensive. The entire thing is literally a phone-call away and you can easily handle the “development” on your own.
Design Your Imagery
You need to put a little more thought into designing your imagery. If you are using free stock photos off the internet, rest assured that you are at least the 100th person who has them on his website. Invest in professional design.
Hiring a UX/UI designer can increase the value of your website and its functionality incrementally. This is something worth accounting for. You would be able to conveniently navigate the user through the website in a way which will drive him towards a decision to take an action.
Work with a Professional
Working with a professional brings quite a lot of benefits when it comes to social media marketing. All of the above are particularly convenient but they would be catalyzed if you work with a full-stack digital marketing agency. Working with Unofficial, a leading marketing agency, for example, is going to yield a lot of advantages which far exceed the amount of money that you’d have to put up.
Working with a company of the kind will deliver benefits such as:
When you combine all of the above, you would certainly start seeing a lot of positivity drawn towards your online presence. People are going to start coming to your blog in order to receive substantial value from it and that’s when you start becoming an authority.
Once you start getting the views and clicks, however, you are far from being done. You need to maintain your reputation. Once you get exposure, your content needs to stay relevant more than ever before. Remember the old saying “It takes a lifetime to gain someone’s trust and just a second to shatter it completely”. This is entirely true for social media marketing and that’s something that you ought to keep in mind.
Having said all this, it is important that you rely on a professional to handle your marketing campaigns. While it might require a certain investment, the value that you get for services which are rendered professionally is incomparable. Take a look at in order to get a glimpse at what successful digital marketing can look like. The company is going to make sure that everything is handled as per the highest standards and that you receive tremendous value for your investment.