Social Media Marketing: Instagram or Twitter?

For today’s generation, social media sites and other platforms have become a vital part of everyday life.

It is TRENDY and it’s use is wide spread.

Due to this, even businesses are making more and more use of it for their marketing needs.


Are you using social media marketing for your business?

Are you taking advantage of social media sites like Instagram or Twitter?

If you are, it’s a GOOD move.

If not, it’s time to make use of them and meet more potential customers.

In the year 2018, a study “Most Effective Digital Marketing Tactic for 2018″ was conducted by Marketing Charts and the results presented by Omnicore. Based on their statistics, social media marketing is the MOST effective and most efficient marketing tactic.

Here’s one of the results:

Social Media Marketing proved to rank the HIGHEST with 18% efficiency compared to all other marketing tactics provided in the list.

Instagram and Twitter are just a few examples of great social media sites for business.

Other sites like Facebook, Youtube, and many more are out there which can also be considered to reach out to consumers.

Your choice would depend on your business model and needs.

Almost ALL of the people across the world have some social media account mostly for entertainment, learning or networking.

Even the children nowadays have access to these social media sites.

At a very young age, they are becoming more and more aware of daily events in the world that can give them life lessons and awareness.

All these are good enough reasons to convince business owners and entrepreneurs to take advantage of the online platforms and scale their businesses.

The Competition: Twitter vs. Instagram

Social media platforms are also COMPETING with each other.

The popularity of the platform is measured by the number of users, followers, number of app downloads etc.

So, are you wondering which is better between Instagram and Twitter?

There are numerous factors that you should take into account.

Let’s explore them ..

What do you know about Instagram and Twitter aside from being good social media sites?

These two social media sites became popular platforms because of the ease in communication among people.

It also opened many opportunities for people in many aspects like job seeking, selling, negotiating, entertainment, and much more.

Let us discuss these two separately with regards to their characteristics, backgrounds, and achievements:

Key Instagram Features

Instagram was created by two brilliant people, Mike Krieger and Kevin Systrom based in San Francisco.

Actually, they were trying to create a platform like the Foursquare, but they ended up with a different layout.

The word Instagram was coined after an instant camera and telegram.

It is a social network platform and online photo-sharing application that was acquired by Facebook in 2012.

It allows its users to edit and upload photos or videos.

Users can also add some captions and place details about their post.

It also allows the use of hashtags or geotags.

Just like with other social media platforms, Instagram also features likes, shares, comments on posts, and the ability to send private messages using the “Instagram Direct.”

Users can also share Instagram posts on other social media platforms like Facebook, and Twitter.

Instagram can also be used to increase AWARENESS of their business and share marketing ideas.

Companies can further use it as a platform for them to promote and advertise their products and services.

Key Twitter Features

Twitter is another social network platform and an online micro-blogging service that enables its users to post things up to 140 times called tweets.

It also allows users to send and receive text-like messages.

Twitter is also called as the online SMS for it has great similarities to the real SMS app in every mobile phone.

Twitter became the platform for online posting and sharing of current news and events, viewing of some latest contents, and also somehow for the promotion of products and services.

The Start of the Rivalry

About a couple of months ago, Instagram had reached 300 million active users across the whole world.

This forced some of the social networking sites to improve and spark development.

From that time on, Instagram and Twitter appeared to have locked horns and embarked on their journey to get more users on their platform.

Do you want to know more about Instagram vs. Twitter difference?

Is it Easier to Get Followers on Twitter or Instagram?


Twitter has had a long history and is alternatively also known as a “cocktail party.”

In Twitter, users share and post relevant and timely issues all across the world.

On the other side, the one disadvantage of Twitter is that it can be NOISY.

Active users of Twitter are sometimes noisy, posting memes, harmful, and irrelevant content.

Also, guess what, even scandals and malicious content is also shared on Twitter.

How about Instagram?

Instagram is the only social networking site that has a lot of ACTIVE USERS across the world.

In Instagram, you can edit and upload photos and even videos.

Here, you can scroll down and up to see the latest posts of your subscribed accounts.

Also, you can promote and advertise products and services in Instagram for it is an online photo-sharing site.

You can upload photos of your products and let billions of people to see it.

Compared to Twitter, Instagram is a better platform for business purposes.

Here it’s much EASIER to get more followers.

Twitter vs. Instagram Meme

With regards to the memes, Twitter has a significant advantage.

It allows users to edit their memes and has considerably more sources and ways.

Example on Facebook, the users gathers their memes from Twitter rather than Instagram.

Aside from the calm blue background, memers can easily tag, share, and post their memes.


Despite the competition between Instagram and Twitter, they both still have a lot to contribute to your business success.

Each one has strengths and weaknesses to deal with. Check them out and see how you can maximize their use.

Utilize these sites for useful and relevant purposes only.

Discover how you can utilize them both to make your business thrive and more profitable!

The post Social Media Marketing: Instagram or Twitter? appeared first on Canz Marketing.

Translate »