4 Video Marketing Tips for Mother’s Day – Animoto

For many businesses, Mother’s Day is a huge marketing opportunity. Spending on Mother’s Day in America rises by the year, with over spent in 2017. We’re here to help you make the most of it with 4 pain-free tips for beautiful marketing videos that you can create easily. Let’s jump right in!

Tip #1: Use a storyboard.

Time is always a factor, so we took some of the guesswork out of the equation for you by selecting three of our highest-performing storyboards. We even created example videos to get you in the right frame of mind. If you’re at a loss for what your video should be about, we’ve got a few ideas for you in the next section.

Tip #2: Think beyond the sale.

There are more ways to get your business out there and at the top of mind for potential customers than marking down the prices of your goods or services. To name a few:

Build around quotes

Thanks to our new quote block, you can now easily highlight a line or review from, or about, a mom! Perhaps testimonials about your business from moms? Or famous quotes from mothers that are pertinent to your brand? There are a ton of directions to go in here, and we encourage you to leave any ideas you’d like to share in the comments below.

Best wishes to all the moms

There’s no harm in going with a straightforward holiday greeting, but before you do, consider what sort of spin your business, and only your business, could put on it. What will feel unique to your brand, and be memorable among the other Mother’s Day messages your customers will inevitably encounter?

An event announcement

Plenty of children will be taking plenty of moms out on the town for Mother’s Day. Consider hosting and promoting an event to take advantage!

Of course…there’s nothing wrong with a sale

Like we said, Mother’s Day is a huge deal for shoppers. Give potential customers a reason to choose your business over other options with a special sale just for mom, and create an eye-catching video to make sure they know about it!

Tip #3: Use stock images and video clips.

An engaging visual can make or break a marketing video, and Mother’s Day promos are no exception. If you don’t already have the luxury of a library of your-business-specific media to pick and choose from, and many of us do not, stock images and video clips are the way to go.

For a wide range of options, check out our blog post which links to some of our favorite sources for free stock images available on the internet. We also encourage you to check out our collection of stock media, which includes over 300 images and video clips available for download and use, 100% free of charge and royalty-free.

Tip #4: Head to our Facebook page for more helpful content.

Our Facebook page is home to a ton of content ranging from video ideas and inspiration, to easy and practical video hacks, to quick explainers on the basic of video, as well as everything in between. You’ll find solutions to common issues like lighting and framing of shots, as well as answers to questions that you may not have known you had! We’ll be posting Mother’s Day specific hacks in the coming weeks, so stay tuned for some fun stuff coming your way soon!

And there you have it! For inspiration and feedback on your Mother’s Day marketing, join the Animoto Social Video Marketing Community on Facebook. We very much look forward to watching your videos!

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