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Social Media Marketing for Businesses: When is The Best Time to Post on Instagram – SMART-TOWKAY Pte. Ltd

Posting on Instagram, or indeed on other social media platforms, has become quite an advanced science, as social media influencers and businesses alike all compete to snatch the greatest number of views and followers they can. It is no longer just about the quality of the photos that are posted (although that is obviously very important); things like hashtags and captions have also become crucial variables.

One factor that may be overlooked is the timing of one’s Instagram posts. Posting at certain times may yield more views and likes. But how do you know what those timings are?

Depending on others’ data is tricky at best

Let’s cut to the chase: the only way to know for sure when to post photos on your Instagram account to get the most amount of attention is to find out yourself.

There are plenty of websites (particularly those touting online marketing services) which claim to have done the research and arrived at a definitive conclusion on when is the best time to post on any social platform. Astute readers of these sites will no doubt have noted, however, that their results are almost always different from each other’s.

A quick look at some of these sites have yielded the following verdicts on when is the peak time to post on Instagram:

Buzzsumo: Off-peak

Hubspot: 1-3 pm, Thursday & Friday

This isn’t to say that these websites’ data are unreliable. At the time that they conducted their research, with their particular social channels, these could very well be extremely accurate results. However, this sort of information, reliable as they may be, might not be very useful if they are all pointing in different directions and leaving you to wonder who to follow. To further complicate things, consider the fact that the overall best time to post on Instagram might not be the best time for your business specifically.

There are simply far too many variables. Your target audience, the nature of your product or service, the geographical demographics etc can all have an impact which deviates from what someone else’s data is indicating. The only way to suss out the information that is relevant to your operations is to look at your own statistics.


Rely on Instagram Insights

To that end, the first thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool, Instagram Insights.

Through Instagram Insights, you can see the gender, age, and geographical location of your followers as well as when they are most active on Instagram.

Source: evinex.com


Using this audience data, you can find out when your followers are most active on Instagram, and which time zones they come from. You may then use this information to optimize your posting times and when to prioritise maximum engagement.

Do note that Instagram Insights is only accessible if you have an Instagram business profile or an Instagram creator profile.


Experiment with different posting times and keep a record

Another thing that you can do is to create a spreadsheet to track how much engagement you receive when you post at different times on different days in order to determine an optimal time to post. Either Microsoft Excel or Google Sheets can easily be used to create and maintain the spreadsheet.

In your spreadsheet, track how many likes and comments each post receives, along with the date and time that you posted them. By setting up a content calendar and posting across the permutations of different times and different days over a certain period of time, it should become more apparent which time of day works best for you.

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