The link building or the link exchange plays a very vital role in improving the rank of a website. It comes under SEO strategy, and every firm must pay attention to this if they wish to appear on top of the Google result or the Search Engine Result Pages (SERP) of other search engines.

So, most bloggers very well aware of this Link building phenomenon. In SEO, we commonly hear both words like “NoFollow Link” and “DoFollow Link” — both links play a key role in link building and now more and more sites are taking it very seriously for SEO ranking purposes.

In this article, We will discuss “No Follow” and “Do Follow” link. Several people get confused about the actual meaning of these terms and how these can be used for SEO ranking of a particular website.

Difference Between NoFollow and DoFollow Link

No Follow

In 2005, Two Englishmen Matt Cutts and Jason Shellen discovered ‘No Follow’ link. It’s a kind of link with an HTML characteristic to instruct search engines that the hyperlink should not control or influences the link regarding the ranking of a site.

The NoFollow is less popular and decreases the efficiency of certain types of search engine spams, but somehow this is required to determine whether that link or that website should be there in the list of the search engine or not.

The main aim of the NoFollow to stop spamming. Google declared in 2005 that “No Follow” won’t influence the link’s Page Rank. Now, other search engines like Yahoo and Bing are also working in the same manner.

Do Follow

Do Follow refers to a hyperlink or a strong backlink that allows the search engine crawlers and bots to influence ranking of the outbound link pertaining to a particular site. It’s very important and all search engines like, Google, Yahoo, Bing and others value Do Follow link more than other types of links on the sites. It helps the outward site link owners on this SEO strategy.

By default, every link is do-follow and will definitely help your site’s ranking on social media.