Web Stories, Testing Tool Fail, PPL
Welcome to episode 170 of SEO This Week!
I’m not going to lie, I almost didn’t even do this episode because I’m busy recording the schema training for whatranks.com. But here we are because I have some interesting news and tools to share that I found this week that I think you might enjoy.
I’m also starting our Pay Per Lead series with work on doing keyword research and competition analysis. So I hope you enjoy the episode, and don’t forget, share it with your friends!
This Weeks News
Does the URL You Link to in Google My Business Impact Ranking in the Local Pack?
We took one of the practitioner listings that wasn’t ranking anywhere and we changed the URL on the Google My Business listing to point to their bus accident page instead of the homepage. We picked this as a target due to how specific/niche it was and because the listing for the firm wasn’t ranking for any of these terms currently. We didn’t want to cannibalize existing traffic which often happens with practitioner listings due to the filter.
The results showed that the landing page did have an impact. The presence of “bus accident” queries on the landing page content and in the URL increased the relevance for the listing and the ranking increased as a result (screenshots from Places Scout).
Click here to view original web page at www.sterlingsky.ca
The Rich Results Test is out of beta
Today we are announcing that the Rich Results Test fully supports all Google Search rich result features – it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 – it will still be available for the time being, but going forward we strongly recommend you use the Rich Results Test to test and validate your structured data.
Click here to view original web page at webmasters.googleblog.com
The Love-at-First-Sight Gaze Pattern on Search-Results Pages
Summary: Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs.
Click here to view original web page at www.nngroup.com
Web Stories by Google
The AMP technology, supported by Google, released two years ago a new format of Stories for the Web.
It’s now rebranded: Web Stories.
The Stories format (powered by AMP) is made for publishers. They can use the story format and offer a tappable and mobile-friendly experience to their readers directly on their websites – no additional application required.
Click here to view original web page at samuelschmitt.com
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact
Are you not sure and/or don’t know what I’m talking about? In this post, I’m going to explain what’s the product triangle, why you should care about it as an SEO, even if you’re not a product manager and show how you can integrate SEO within an organization product triangle to align the efforts and achieve the sometimes elusive support and impact.
Click here to view original web page at www.aleydasolis.com
How to Use Heatmaps to Take Your SEO Strategy to the Next Level
Heatmaps are data visualization tools designed to help website owners understand how well a specific page is performing.
The idea is to make it easy for users to visualize complex data sets by representing values with color.
Heatmaps measure user behavior on a scale from red to blue, with the warmest color indicating the highest level of engagement and the coolest indicating those areas with the lowest engagement levels.
Now, it’s also worth noting that there are a few different types of heatmaps you can use to measure webpage activity.
Click here to view original web page at www.searchenginejournal.com