SEO This Week Episode 169 – Retail, Redirects, Research

Welcome to SEO This Week Episode 169! This week I’m bringing you several stories that will help you in your daily digital marketing efforts regardless if you’re part of an SEO company or doing your own business marketing.

This week we take a look at some things to help you get more out of Screaming Frog, we look at Google Bot and how its filling up shopping carts, a playbook for link building for SAAS companies, and some tips on figuring out keyword data.

Our Meet The Expert segment brings us Bruno Souza and we talk about a bunch of topics like building a team and a bit about the Go High-Level tool that is taking the industry by storm (If a storm was underground and people didn’t talk about it because it was so good and they wanted to keep it to themselves).

Bringing free retail listings to Google Search

When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren’t always aware of them all or don’t have an easy way to access them. For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business. However, consumer preference for online shopping has increased dramatically, and it’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online.

Click here to view original web page at blog.google

Link Building For SaaS Companies: Our Playbook in 2020

Whether you are a new or established SaaS company, you are probably already creating a ton of amazing, jaw-dropping content.

I’m guessing your blog is filled with articles like:

The ultimate guide to X and Y, the top X tools, how to do X, the top X statistics for 2020, etc.

Everyone talks about creating great content and how this will land you amazing backlinks naturally with time, right?

After working with SaaS companies for the past 2 years though, I’ve noticed a pattern…

Backlinks for SaaS companies very rarely come naturally. Especially cause everybody and their mom are starting a SaaS company in 2020.

Click here to view original web page at mygrowthgorilla.com

The Foolproof Guide to Redirects

Each time a user visits a website, their web browser connects to web servers via the hypertext transfer protocol (HTTP).

These connections enable sending of response data from the web servers and back to the web browser, with some protocol control information and the web page content.

Sometimes, users may not be able to reach the website, and it serves up a status code. Alternatively, they may be forwarded to another web page, and that’s where redirects come into play.

Click here to view original web page at ipullrank.com

YouTube Explains Some Common Algorithm and Video Distribution Queries

YouTube has sought to answer some common questions about how its algorithm works when highlighting certain content to users – and why your video metrics may not always reflect performance.

In a new video on the Creator Insider channel, YouTube product managers Patricia and Rachel focus specifically on the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithm factors these into video distribution and performance.

Click here to view original web page at www.socialmediatoday.com

Who Is the Mystery Shopper Leaving Behind Thousands of Online Shopping Carts?

When The Wall Street Journal contacted Google in June, a spokesman at the internet giant, after a few days of digging, provided an update: The mystery shopper is a bot of its own creation.

The purpose: making sure the all-in price for the product, including tax and shipping, matches the listing on its Google Shopping platform or in advertisements. It wasn’t to cause angst to merchants due to thousands of abandoned carts.

Click here to view original web page at archive.vn

Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]

The work of a search engine optimization (SEO) consultant revolves around one central theme:


Especially keyword data.

We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects.

However, only running a few tools and employing some analytical magic is not going to cut it.

We also need to be thoughtful about how we interpret data from keyword tools and deal with any inaccuracies or inconsistencies.

Click here to view original web page at www.searchenginejournal.com

White Hat SEO vs Black Hat SEO

If you identify as a white hat SEO or black hat SEO, you’re choosing to operate at a reduced level of intelligence.

Click here to view original web page at www.matthewwoodward.co.uk

Tools and Tips

Click here to view original web page at ahrefs.com

Screaming Frog Analyzer

Click here to view original web page at datastudio.google.com

Bing Webmaster Guidelines

Click here to view original web page at www.bing.com

How to bulk find unused CSS and Javascript with Puppeteer.

Click here to view original web page at medium.com

Find Keyword Search Volume in seconds

Click here to view original web page at searchvolume.io

The Only SEO Checklist You Will Need in 2020: 41 Best Practices

Click here to view original web page at www.semrush.com

The Comprehensive Guide To Automating Screaming Frog

Click here to view original web page at sempioneer.com

127-Point Local SEO Checklist for 2020 (+ Downloadable Template)

Click here to view original web page at www.robbierichards.com

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