The world of local SEO is growing quickly with many companies realizing the potential to gain local web presence and increase their revenue. Now more than ever, people are searching for local products and services in search engines such as Google. If more companies were to utilize a local SEO strategy, rather than a national one, they would also bring a higher local presence to consumers. The best practices and advantages of local SEO for your company can cover all the necessary benefits for increasing it for your company. Below, you will learn about the 5 best practices to getting your company on the right track with local SEO.
You want to build your company’s local presence. The first thing that you want to do is post links to your local pages on the various social media sites like Facebook, Twitter, and Google+ as well as on the company’s website. Social media is also a great tool for building your local visibility because you can include videos explaining your services in your local area and have them show up on YouTube, Facebook, and MySpace. The links should include the keywords that describe your service or products so that when someone searches for those terms, your site comes up in the search engine results. Your local page should always be listed as one of the primary or secondary pages in the search engine results for the area in which you live.
You want to be found by those who are searching for local services. Your company should make itself readily available online. This means that your website should be listed with the major search engines as well as local directories. Your company should have an easy-to-navigate website that lists your services prominently. This way, anyone searching for what you offer will end up at your site instead of one of the many competitors’.
Having an “About” and “Contact” page is also important for local SEO. Your “About” page will allow potential customers to get to know you and learn more about the type of business you are running. The “Contact” page will provide a simple way to reach you so that you can answer any questions they may have about your services.
These two pages will help your local SEO greatly. If you don’t get a lot of traffic to your local business pages, then it will not do you much good if you include a lot of keyword-rich keywords in your web copy. These keywords can be found in the Google Places business listing page, the Yellow Pages, the White Pages, or other local directories.
When a customer searches for what you provide in your area, your business should come up. You want to be visible to all of the customers who live within the area you serve. That is why it is important that you use local business listings and keywords. Your web site should also have contact information on each page for potential customers to call you directly. It is better to have a local address and phone number than have a P.O. box and a website that do not represent your business in a positive light.
In addition to having a listing in Google Places, it is also a good idea to have your website show up in other local directories. In the yellow pages, for example, your business should be listed in each one instead of just a single location. This will be shown in the results and will give you even more local SEO leads. In addition to search engine listings, listing in local directories can help you with getting more people to call you instead of searching for you online.
You may even find that listing in local directories alone will work to bring you more business than you had before. This is because there is a much lower cost of advertising in local areas. There are also more people who want to conduct business with local businesses. If you have a great business plan and the marketing budget to back it up, listing in local listings may be a wise choice for your small business. Your customers are already doing their research before they choose to buy a product or service, and having a place where they can do it is important.