With more customers going mobile and searching for hospitals and practices “near me,” this is a vital part of your SEO strategy.

Optimized Images and Healthcare videos

Image optimized websites are more likely to attract visitors and increase the website’s ranking on search engines. 

39% of visitors will stop leave a website if images won’t load or take too long to load. 

Nowadays, video marketing is one of the most favoured ways to consume content. As a result, web pages with videos generally experience a 157% growth in organic traffic from search engine results. 

Not only that, but a video by itself is 50 times more likely to appear on the first page of Google than traditional web pages.

Quality healthcare content for healthcare SEO

Quality content is a must!

Content posted that genuinely helps make your target audience’s lives more accessible or better is called quality content. In simple words, you require content driven by patients’ wants, demands, and needs.

Modernizing old healthcare content will help increase the effectiveness of your SEO for healthcare. With efforts, it will boost your overall search engine traffic.

Another reason to focus on high-quality content: Healthcare web pages are what Google calls Your Money Your Life (YMYL) pages. 

Google differentiates these pages as the ones that could possibly have a tremendous impact on people. The standards are higher because low-quality pages could be dangerous and have unintended medical consequences.

2. Techniques for Off-Page SEO for Healthcare

One of the ranking factors for Google are offsite indicators. Websites linked to other healthcare-related websites are seen as more important to Google than sites without backlinks. 

You would want these backlinks to be relevant as that gives credibility to your web pages.

The following offsite sources you should focus on for backlinks to your healthcare website:

Blogs and articles are good for SEO for healthcare as they help position your website as a relevant answer to your customers’ health-related questions. 

The relevant backlinks from such high-quality content improve SEO performance.

Press releases

Press releases serve as a way for your practice to let journalists and major healthcare publications know about big events, such as winning an award or launching a new product or service.

Healthcare Directories

Directories are how existing and new patients find your practice and play a role in SEO. Ranking factors include where and how often practices are listed in directories and consistency across those directories–more on that below!

Social Media

41% of consumers say that social media content will likely impact their choice of hospital or treatment center.

Most healthcare SEO experts claim that a higher number of likes and follows on social media pages, especially Facebook, increases your site’s relevancy and its opportunity to appear on page 1 of Google.

Google My Business (GMB) page

Usually, people search for healthcare facilities near their houses. However, you need to show up in Google my business listing for local patients to find you. 

This contains information about your company’s categories, main phone number, company’s description, hours of operation, address or service areas, and reviews. 

Reputation Management

The average consumer reads 7 reviews before deciding to trust a business. You should try to respond to both negative and positive reviews. However, your responses should and must never disclose a patient’s identity.

3. Techniques for Local SEO for Healthcare

The process of optimizing your site to generate traffic from location-based searching is known as local SEO. 

Google Map Pack or carousel is the grouping of similar companies in the map that shows up near the top of the page in a Google search. For instance, when you search for “Allergy specialist” in Boston, it will show a group of healthcare facilities that match the description within a mapped area.

Citations are online references to your healthcare organization’s name, address, and phone number (NAP). Like links to your website, Google and other search engines use these when evaluating your business’s online authority.

Final Thoughts!

As a healthcare professional, how do you strategize to utilize SEO to increase traffic to your website?

There is no rocket science in figuring out that SEO is vital to get your healthcare business to top SERPs. However, to reach the acme of SEO for healthcare, you need to know a complete picture. 

Thus, it is recommended to begin your SEO journey with an eminent SEO agency. Our team knows how to compare your web presence to the web presence of your top competitors.

We will figure out the opportunities you are missing and where your digital marketing priorities lie.

So what are you waiting for? The worst thing you can do is wait for one more day. Start implementing your search engine optimization practice now!

Get in touch with us, if you want us to transform your hospital or healthcare treatment center into a new industry leader!