SEO Copywriting: The Definitive Guide

Why Creating Your Own Keywords Helps With SEO

If you search for your brand in Google, you probably rank #1.

You may not have thought about it, but your brand is a keyword.

(A keyword that you automatically rank #1 for)

But why stop there?

You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.

For example:

You’ve probably heard about The Skyscraper Technique, my 3-step formula for getting more organic traffic to your site.

Because I branded my strategy “The Skyscraper Technique”, I now have a pipeline of extra visitors coming to my site every day.

In fact, according to Google Search Console, the keyword “Skyscraper Technique” (and close variations of that term) get 2,030 searches per month:

And because I rank #1 for that keyword (and appear in the answer box), I get the lion’s share of those 2,030 clicks.


The Skyscraper Technique is my most successful created keyword.

But it’s not the only one.

For example, take “The Content Upgrade”.

The Content Upgrade quickly went from a little-known technique that I used to get more email subscribers to something that blogs starting writing about left and right.

But traffic isn’t the only way that creating your own keywords can improve your SEO.

Creating keywords can also lead to more backlinks.

That’s because people will link to you whenever they mention your concept.

For example, whenever a blogger writes about The Skyscraper Technique, they usually link back to me:

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