Allocate time to lower-difficulty subjects 

The optimum you want is high search volume and value with low difficulty, though not all of your keywords will fall into this cross section, so you need to make sure you’re seeking out lower-difficulty topics. 

As cited by Search Engine Land, 

In SEMrush, you can quickly get an estimate for keyword difficulty by clicking “Keyword Analytics”=>”Keyword Difficulty”:

Take a look at the pages that rank on page 1 presently and if you see some popular brand names this means you have higher competition and in contrast low authority results mean less competition and the scope for progress/filling a content gap. 

In conclusion, targeting lower difficulty subjects will help focus your efforts to where they can make the maximum impact. 

Layer your content and optimise internal links 

This means covering the most relevant topics and creating internal links across your pages. The effects that this will have include: 

Make time for likability and opportunity 

To maximise your outreach, here are some things to consider:

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