Competition can be stiff in the recruitment business. This is why you need to use every tool in your marketing arsenal to outwit and outlast the competition. These tools include SEO and Google Ads.
However, many recruiters are reluctant to use SEO and Google Ads to promote their business. It is because of certain myths that persist about these two marketing platforms. Not only do these myths create confusion, but they also prevent recruiters from incorporating SEO and Google Ads into their overall digital marketing strategy.
Do These Common SEO and Google Ads Myths Have Basis?
Just because there are lots of people believing in a myth, it doesn’t automatically mean that it is correct and valid. In this article, we are going to shed light on some of the most common SEO and Google Ads myths and discuss why you shouldn’t believe them.
1. SEO doesn’t require a follow-up
Many business owners seem to believe that search engine optimisation is a one-time strategy. However, it couldn’t be farther from the truth. SEO is an ongoing process for two main reasons.
One reason is that Google always modifies its search algorithms. To succeed, you have to make the necessary adjustments to ensure that your site complies with the search giant’s policies. The second reason is that the way people use the Internet and search for information online is frequently changing. Therefore, instead of treating SEO as a one-time thing, you should consider it as an ongoing investment and a continuous strategy.
2. Google Ads don’t get clicks
Some recruiters don’t use Google Ads because of this pervading belief that online users don’t click on them. This is not true since most people can’t distinguish the difference between paid ads and organic search results.
Even if job seekers and employers can tell the difference between the two, they are still likely to click on your ads, especially if they contain the information they are looking for. Also, Google has been improving the look of paid ads in recent years. These days, they almost resemble organic search results, and more people have been clicking on them as a result.
3. SEO is dead
This is one of the most common SEO and Google Ads myths that have persisted for a significant amount of time, further discouraging many recruiters and even other business owners from taking advantage of the benefits of SEO. SEO is not a dying art. In fact, it is needed now more than ever. With thousands of websites being created every day, you’ll need a strategy that will help you stand out and attract the attention of your target audience. For this reason, SEO remains an effective, scalable growth channel for companies that offer specialised services, such as recruitment agencies.
SEO remains relevant, especially with the growing number of people who use their mobile devices to access the Internet. Most people these days conduct an online search (whether on their phone or desktop computer) before enlisting the services of a particular company. As a recruiter, it’s in your best interest to optimise your site for search engines so people looking for recruitment services can easily find you.
4. Google Ads require a bigger marketing budget
With Google Ads, you only pay for each click your ad gets. As a result, you don’t require more funds if the clicks you’re receiving are from people interested in your recruitment service. While having a bigger marketing budget does help, it is not something you absolutely need if you want to succeed. Instead, what you need for your Google Ads campaign to be successful is the right strategy.
5. Having more links will get your higher Google rankings
Contrary to what some people believe, having more backlinks is not enough to achieve SEO success. While it indeed helps, it’s not the only optimisation strategy you should focus on if you want to get higher search rankings on Google and other search engines.
To rank higher on Google, you should also create top-quality web content that not only meets your audience’s needs but also matches their search intent. At the same time, you should provide your web visitors with better user experience by improving the overall design of your site.
6. It’s easy to run a Google Ads or SEO campaign by yourself
If you think you can run a successful Google Ads or SEO campaign on your own without prior knowledge or experience, think again. Obtaining the best and most profitable results possible from these two marketing strategies is not that easy. You need to develop a thorough knowledge and learn through trial and error before you can earn substantial results.
For instance, we at Recruitment Traffic have spent years mastering SEO and Google Ads. This enabled us to develop strategies and standard operating procedures that helped us and our clients succeed. Because Google is known to update its search algorithm regularly, we are also making an effort to continue to refine our strategies to prepare for anything that comes our way.
Learning the intricacies of SEO and Google Ads might be too much for a recruiter like you. For someone who’s already busy running your business, you certainly don’t want the extra responsibility. Therefore, it would be wise to hire the experts instead of taking a do-it-yourself approach to SEO and Google Ads.
Stop Believing in Myths!
SEO and Google Ads are something you should consider if you want to gain the attention of more candidates and employers. Not only are they cost-effective, but these marketing strategies can also help your recruitment business thrive and grow. As such, you should stop believing in myths and start using these marketing platforms to make the most of what search engines can offer you.
At Recruitment Traffic, we don’t believe in myths unless they have a factual basis. If you want to take your recruitment business to the next level, our team of SEO and Google Ads experts are more than happy to create a bespoke marketing plan for you. Contact us today to get started.