Let’s consider your career for a hot sec.

Whether you’re running an entire salon, renting out a suite, rocking a booth somewhere, or working in a more traditional setting, you’ve got one big thing going for you—you’re basically a kickass small business.

As a small business, it’s your job to market yourself—yep, even if you’re working somewhere that handles some of the marketing for you. You want a flourishing career that’s all about your skills, your talents, and your goals, right?

Well, that means putting in the work to let people know what you’re all about.

How does that happen, exactly?

Three magic little letters.

S-E-O.

If you’ve heard the term before and you’re feeling tempted to drop your shears and run for the door—fight it. If it’s the first time you’re hearing about SEO, don’t let what we’re about to say deter you.

SEO is an absolutely crucial piece of your small biz puzzle. When you do it right, it’ll drive more potential clients to your website than any other type of marketing you could possibly imagine.

Why, exactly?

Because SEO harnesses the power of search engines like Google, Bing, and beyond.

We know, we know—it’s techy and it sounds time-consuming.

And *spoiler alert* it will probably take some time to get the hang of it. But SEO is an absolute must for a burgeoning or seasoned cosmetologist. 

No matter where you’re at in your career, investing in SEO is guaranteed to be the thing that brings in that next-level success you’re seeking.

So, let’s dive in.

We’re going to drop a little 101 knowledge on you to get your feet wet in the SEO world. No, it won’t be everything you need, but it should be the foundation that’s necessary to start building up a whole heck-of-a-lot of knowledge.

Ready? Let’s crush this SEO chat.