Why is SEO important?

SEO (Search Engine Optimization) is important because that is the way websites, virtual people and content are recognizable on the internet.

Let us imagine you own a beautiful home in the middle of mountains, rivers and greenery with little or no roads to it. One of your friends also has a beautiful home in a similar area but he has ensured to build roads, directions and information to his home.

If you both were to have visitors, which house would be easier to locate and appreciate by the visitors? Without doubt the one that has information, roads and directions to it.