Our Search Engine Optimization (SEO) Digital Textbook title is based on and written from our founder’s first-hand experience of 25 years doing SEO for clients around the world. Students will learn first-hand about what it takes to compete and get on page 1 of Google, Bing, and social search.

Our founder shares his proven and demonstrated knowledge on search engines, how they work, and what’s in the future of search. We also share his digital marketing agency’s secret tips and tricks to outmaneuver the competition and develop a winning strategy.

In addition to our teacher manuals, that provide minute-by-minute lesson plans and handy post-it notes built right into the textbook, we provide a slick online teacher training online platform that makes it easy for instructors to deliver the search engine optimization content. We have hundreds of instructor tutorial videos, chapter-by-chapter PowerPoint decks, and supplemental material that will give you the flexibility to run your class between 40-60 hours in length.

This title can be offered on its own or with other titles we offer in strategic web design and writing for the web content development. Digital Marketing Fundamentals or Strategic Web Design, while helpful, are not prerequisites for this textbook.

Students and aspiring digital marketing professionals will learn from a leading expert in the field on industry language and take away a solid understanding of SEO project planning and implementation methods used in this exciting industry including: