A white label SEO reseller program offers excellent opportunities for digital marketing agencies to grow their business. Agencies that had adopted this model earlier on in their business and who have already been running it for some years, have achieved tremendous success. These agencies have a rich portfolio of completed projects, case studies of challenging assignments and a decent list of brands they work for.
However, there are some agencies that have not yet adopted a white label SEO reseller program for various reasons. Some of these agencies are hesitant to outsource their work, some have in-house teams, some don’t have enough volume of work, some have had a bad experience in the past, and there are a few who do not understand the nuances of working under a white label SEO reseller program.
While the reasons cited above might sound reasonable to some extent, the dynamics of today’s digital marketplace demand proficiency and expertise in all areas of the digital marketing ecosystem comprising three main areas – SEO, social media, and target marketing. For an agency owner, it becomes quite challenging to take care of both the selling and fulfilling aspects of the business, especially when their main role lies in managing the agency and growing the business.
In such a scenario, it makes perfect sense for agency owners to adopt a white label SEO Reseller Program as it puts them in a win-win situation – their business continues to grow and the operational part of SEO is also taken care of professionally. Therefore they have nothing to lose.
The mistake that most agency owners make is that they ignore the positive features of a white label reseller program and continue to be involved in all aspects of the business. This is obviously not good and to help them avoid such mistakes below is some advice from a white label SEO reseller to an agency owner:
Avoid doing everything on your own
As an agency owner you are used to wearing many hats by following a jack-of-all-trades approach with all your clients. However, the problem with this approach is that it is not scalable. It might work if you are doing some freelance work or working with just a handful of clients. But if you are looking to grow, or lack knowledge in some areas, then you are not likely to be successful. That’s because you can’t be an expert in all areas of digital marketing. You might be good in sales, but what about SEO? If you are not well-rounded then you would end up either under-delivering on your projects, or not being able to offer a service such as SEO that you could have easily offered.
The better approach is to admit that you are not an expert in all areas and to partner with an SEO services provider who can fill in your knowledge gaps.
Not maintaining a proper work-life balance
For most agency owners it is difficult to maintain a proper work-life balance. When new work comes, instead of celebrating, agency owners feel overwhelmed as they are the ones who have to deliver it and the only way they can do it is by extending their working hours.
This is a wrong approach because if you eat up on your personal time then you would have no time for your loved ones, or for the other things that you care about. You will also feel limited to the number of clients that you are able to handle.
To avoid such a situation it is better to spend time into identifying an SEO services provider who can lessen your work load and allow you to some free time in which you can prioritize your work and take level-headed decisions that would benefit you and your clients.
Thinking that in-house hiring is the only option
If your business is growing you will have a need to hire more staff. The mistake agency owners make is that they hire in-house staff. The downside os this is that there are costs associated with hiring. These costs include wages, health insurance, payroll taxes, and other office costs. In addition you would have to provide for paid training, vacation time and account for sick days.
Compared to this if you outsource, you would only need to pay a fraction of the cost and still be able to meet the requirements of your clients in a cost-effective way; and that too without all of the financial and emotional strain that goes into in-house hiring.
With the help of a white label SEO reseller program you are able to partner with a reputable SEO services provider and don’t have to train anyone else. Moreover, you are able to work with high-skilled professionals who might actually be more aware and knowledgeable about the latest white hat SEO best practices.
Focus on sales and grow your business
From the above, it is clear that focusing on your core areas of expertise and outsourcing the operational part of the projects to an SEO services provider will allow you to focus on sales and maintain a strong relationship with your clients. You’ll have time & energy to focus on your clients and grow your business.
Under a white label SEO reseller program, your agency will be able to retain its focus on selling by having a partner that can handle the fulfillment part of a project. Your SEO services provider will render full service on the project that will comprise all round services around reporting on current projects and pre-sales assistance to win new deals.
Additionally, you will receive case studies. White label SEO resellers provide agency owners with case studies on successfully implemented SEO campaigns. These case studies contain real data that enables resellers understand what went into a campaign and how the challenges were overcome. These also provide guidance on plan selection, keyword research, and more.
Agency owners are under a lot of pressure to do all aspects of a digital marketing project on their own. However, by outsourcing the SEO part of a project to trusted SEO partners they are able to focus their time and energy on that part of their business that is most important.
In this way, instead of struggling to make things happen a white label SEO reseller program enables agencies to foster their relationship with their SEO providers and grow their business with them.